The majority of Brits jump at the opportunity to try new cuisine when they go on holiday, TV chef and author Phil Vickery and MasterChef finalist Emma Spitzer both use their time on holiday to expand their culinary knowledge, drawing inspiration from local chefs cooking regional dishes. Dispelling the image of the reserved Brit, the […]
McDonald’s is launching a nationwide provenance push to showcase the findings from a marketing initiative earlier this year that it claims provided customers with an “unprecedented” look at how its food is sourced. The “Quality Scouts” campaign launched in May and opened up the company’s supply process at a selection of the 17,500 British and […]
