November 2nd was All Soul’s Day in The Philippines. A day when families in the Philippines troop to cemeteries to visit their dearly departed. They stay for the day. Some even stay overnight. The deluge of families also means huge traffic in these areas. It becomes difficult to get out for food. And food […]
In recognition that today’s working parents are increasingly running out of time to spend with their children, Wunderman, a leading global digital agency, has announced the launch of a new Christmas campaign, “Share a Magical Moment” for ConAgra Brands’ Peter Pan Peanut Butter. An iconic brand that has been loved by generations, the agency decided […]
Over a year ago, Daniel Cabrera, a homeless 9-year old boy, was photographed doing his homework by the light of a McDonald’s store in the Philippines. Joyce Torrefranca, a Medical Technology student, took that photo after taking a break from a night of studying. She was touched and inspired when she chanced upon the boy […]
The Philippines celebrates the Christmas season the longest in the world – as early as September up until early January. For Filipinos, it is a season marked by homecomings and family reunions. This time of year becomes especially precious in a country where many parents are forced to leave their families for overseas employment. As […]
Neuron, the second ATL agency of Campaigns & Grey, teamed up with Nissin to launch a campaign for Nissin Cup Noodles’ new spicy hot beef flavour in the Philippines. The campaign aimed to draw from the audience, a powerful craving for cup noodles with the juiciness of flavourful beef and an intense kick of spice, […]
‘The Happiest Thank You’ is the latest feel good ad from Coca-Cola that will probably make you smile. Shot in the Philippines, it features several people talking about the acquaintances in their lives who often help brighten their days. They include a driver, a grocery assistant, a security guard, and parking attendant. Despite interacting with […]
McDonald’s announced it will contribute to Typhoon Haiyan disaster relief efforts with a donation of $300,000 to the International Federation of the Red Cross. In addition, Ronald McDonald House Charities (RMHC) will donate $100,000 to RMHC Philippines to help provide food and water for children and families in the Eastern Visayas Region. “Our deepest sympathy goes […]