Independent design agency BRANDON and the British pizzeria group, PizzaExpress, have launched a new retail brand identity for their iconic chilled pizza portfolio. Encompassing a new Masterbrand identity, brand architecture and packaging design, the new visual identity imbues PizzaExpress’ 58-year history, whilst refreshing its approach, empowering the brand to extend its lead place within the […]
PizzaExpress, after signing with advertising, media and music specialist Truant London as its agency of record, is investing in out of home (OOH) special builds to amplify its new attitude-packed ‘return to normal’ campaign. The OOH campaign’s focal point is two 96-sheet special builds in Manchester and London’s Chelsea that appear to collapse under the fully loaded […]
PizzaExpress launches new meal deal with design by Brandon
On Wednesday 21st November PizzaExpress will host Snowball Dough Ball Day in aid of Macmillan Cancer Support. From 11.30am you can visit your nearest PizzaExpress restaurant and purchase a delicious portion of Snowball Dough Balls for just £1 – with all proceeds going to the charity. In 2018, for the first time, shoppers can also […]
Restaurant chain PizzaExpress is looking to tap into consumer excitement around the World Cup with an AR game enabling customers to play a virtual game of football while sat at their table. The ‘Doughball‘ game, which is included as an update in the brand’s existing app, uses PizzaExpress’ iconic dough balls, and allows players to place […]
PizzaExpress has launched a retail version of its popular Leggera restaurant range of ‘healthier’ pizzas, with fresh and contemporary packaging design by the London office of strategic brand and packaging design agency Bulletproof. Following their successful work on the redesign of the PizzaExpress ‘At Home’ retail packaging in 2016, Bulletproof were appointed to the project […]
PizzaExpress has made its first move into the frozen category with the launch of Artisana, an exclusive range for frozen retailer, Iceland. Following their work on the redesign of the PizzaExpress ‘At Home’ retail packaging earlier in 2016, strategic brand and packaging design agency Bulletproof was appointed to create the packaging design for this new […]