Danone’s plant-based food brand, Alpro, has partnered with the global leader in connected packaging, Appetite Creative, to launch a brand new immersive connected experience to educate customers about the nutritional benefits of its new Alpro Kids range. The recently launched Alpro Kids range includes an oat-based drink available in chocolate flavour, a strawberry-flavoured soya drink […]
April 2025 sees Glasgow-based vybey advance its mission to spread positive vibes via the eagerly anticipated launch of its 3-strong range of plant-based, Complete Nutrition bars that takes all its invaluable plant protein learnings into on-the-go snacking bars. vybey’s NEW 3- strong bar offer includes: An indulgent, rich & fudgy Chocolate Brownie, A sweet yet […]
February sees the eagerly anticipated re-emergence of Pep & Lekker within the plant-based fixture, no longer as a tasty, pocket-sized savoury nibble, but as a functional cracker that once again supports improved gut health and a wholesome gluten-free agenda, made to an ambitious allergy-free recipe using 12 plant varieties made from the whole 6 plant […]
THIS™, the UK’s fastest-growing top 10 plant-based food brand, is bringing its trademark humour to TV screens during Veganuary with the debut advertising campaign from its new creative agency, St Luke’s. “THIS™ Changes Everything” marks the biggest advertising campaign by THIS™ since it was founded in 2019. It was created by St Luke’s in response […]
Following its acquisition by Yeo Valley Organic, Tideford Organics has rebranded with the help of Bristol-based agency The Space Creative. The Space Creative has developed a distinctive and ownable visual identity for Tideford, setting it apart from Yeo Valley‘s more traditional soup range. The outcome is a vibrant, refreshing design that elevates shelf presence and […]
ZOE, the science and nutrition company, is on a mission to improve the health of millions by helping people make smarter food choices. Already well-known for their personalised nutrition guidance & technically advanced at-home tests with distinctive yellow branding, such as their connected skin patches, as sported by Dragon’s Den investor, Steven Bartlett. ZOE are […]
Plant-based and planet-positive, Tenzing Natural Energy needed to refresh their packaging design and more clearly communicate their natural, sustainable credentials, alongside the power and impact of the ‘energy’ drink. The category is busy, with new entrants fighting for shelf space. The brand needed a clearer, single minded design approach that would draw consumers in and […]
Boasting bold flavours and organic ingredients, Kallø Veggie Dips are well positioned to meet ongoing trends for flavoursome plant-based snacks Kallø, the B Corp healthier snack and stock pioneer owned by Ecotone UK, is making its debut into the dips category with organic Veggie Dips. Featuring a unique tomato-based recipe combined with organic vegetables and […]
Tiba Tempeh is now the world’s highest scoring B-Corp™ in the meat-free category with a significant impact score of 108.8. The company is also the 8th highest-scoring UK food B-Corp from over 170 certified UK Food B Corps. B-Corp certification recognises companies that meet high standards of social and environmental performance, accountability and transparency. Tiba […]
Meat-free challenger, Better Nature Tempeh, will this week scale up distribution in Tesco and Asda to become the UK’s fastest-growing wholefood protein brand. The brand, which champions tempeh – the gut-friendly, wholefood protein from Indonesia – has defied the meat-free category downturn to grow business by 250% year-on-year and increase distribution to over 1,000 supermarkets […]