Creative agency, BrandMe, introduces a new packaging range design for well- loved plant-based brand Fazer Aito, to accompany the brand’s renewal of its oat gurt range. Fazer Aito oat gurts have undergone a complete transformation in terms of flavour, texture and packaging. BrandMe’s challenge was to convey the range’s new taste experience that delivers on […]
Danone’s plant-based food brand, Alpro, has partnered with the global leader in connected packaging, Appetite Creative, to launch a brand new immersive connected experience to educate customers about the nutritional benefits of its new Alpro Kids range. The recently launched Alpro Kids range includes an oat-based drink available in chocolate flavour, a strawberry-flavoured soya drink […]
As the plant-based sector enters a more mature phase after years of rapid growth, York based Vegan Food Group (VFG) has enlisted strategic marketing consultancy Big Black Door to unlock the next chapter for two of Britain’s most recognised plant-based brands: VFC and Meatless Farm. The high-intensity strategy sprint will see Big Black Door spearhead […]
New Originals Company, the first truly European tofu company, is delighted to unveil their visual brand identity, designed by BrandMe to communicate their defiantly different entrepreneurial spirit and timeless quality. The New Originals Company GmbH, based in Vienna, unites strong brands (such as Lunter, Omami and Inedit) in one brand house, to set the course […]
One Planet Pizza, the fast-growing plant-based pizza company, is launching in Morrison’s nationwide from October with a frozen category first, a plant-based Tex Mex pizza. Following a strong performance in Asda, growing +41% year on year1 as the demand for great quality vegan options surges, chefs at One Planet Pizza have developed a new recipe to provide a […]
With great taste comes great opportunity. French alternative seafood start-up OLALA! knows taste is key to success. The team made it its primary message in a new brand design that can take this next generation of plant-based seafood around the globe. No matter how noble your cause is, consumers will only buy your product repeatedly […]
Chase Design Group builds on brand’s trust to create distinctive packaging system The Game Changers documentary followed the story of James Wilks – elite special forces trainer and winner of The Ultimate Fighter – as he traveled the world on a quest for the truth about protein and the optimal human diet. Viewed by an […]
The fastest growing meat-free brand* and certified B-Corp BOL continues to innovate their portfolio with the launch of four brand new products this autumn. First to land in Sainsbury’s from 13th September followed by a launch in Ocado will be BOL Foods’ Gut Loving Power Soup – Smoky Tomato & White Bean. Combining unrivalled health […]
In collaboration with IFFCO’s Plant-Based Venture, WMH&I creates THRYVE™; a new plant-based food brand born in the Middle East. The brand sets out to spearhead a movement of change towards healthier and more sustainable eating in the Arabian Peninsula, at the same time celebrating local cuisines and traditions. After appointment, branding agency WMH&I discovered that […]
Burger King and DAVID Madrid focus on children’s confusion for the third chapter of their “Confusing Times” campaign Why is this building so big if it’s only two years old? Is a cookie jar still a cookie jar if there are no cookies in it? Kids’ imagination has no boundaries and, according to Burger King’s […]