Cauldron Foods, a leading British plant based food brand, has appointed The Lucre Group to support its UK PR strategy. The win adds to an impressive range of clients amongst the agency’s rapidly growing Food & Drink division, examples include; Stonegate Pub Company, Distill Ventures and The Dalmore. Cauldron Foods has been creating delicious, award-winning plant based […]
Papa John’s launches first global ‘Plant Love’ campaign to promote increased choice for pizza fans.
Papa John’s is today launching its first coordinated global campaign in over 12 countries globally to ‘plant love’ with its pizza fans worldwide. ‘Love Pizza, Love the Planet’ aims to promote the importance of nature and natural ingredients in Papa John’s pizzas, spotlighting new or existing plant-based or inspired ranges. New pizzas launching in various […]
Well&Truly, one of the fastest growing snack brands in the UK, have launched two delicious new flavours, Banging BBQ and Punchy Pickles as part of their commitment to bring flavour, innovation and a touch of naughtiness to plant-based snacks. Sara Trechman, co-founder of Well&Truly explained, “we are beyond excited to launch our two new plant-based flavours Banging BBQ and […]
With Easter within touching distance and Purition enjoying ‘significant’ success with its three incumbent, chocolate-themed offerings, (Beetroot & Chocolate, Chocolate Orange and classic Chocolate) April seemed the perfect moment for Purition to tip its hat to one of the world’s most mercurial chocolate-themed flavour marriages, Chocolate Hazelnut! There are countless food myths relating to how […]
French family business Triballat Noyal is taking a groundbreaking future step by choosing SIG filling technology and aseptic carton packs for its Sojasun and Sojade plant-based products. Triballat Noyal, based in Brittany, likes to do things a little differently and is committed to making products that are healthier for both people and the planet. Choosing […]