North London based popcorn makers, Joe & Seph’s are famed the world over for their luxurious, handmade caramel popcorn; after 10 years of producing the world’s best-tasting popcorn, the family of gourmet popcorn chefs have amassed a huge 67 Great Taste Awards. September 2020 sees the brand launch the UK’s first premium Popcorn Bar range (RRP £2 per 27g […]
• This is the first time the UK’s largest independent snack brand is hitting TV screens • The PROPERCORN campaign was made in just three weeks during lockdown • PROPER responded to the surge in snacking at home with sales of its PROPERCORN sharing bags showing uplift
The UK’s biggest independent snack brand, PROPER, will roll out its first-ever TV advertising campaign in June. The Popcorn Done Properly campaign, which was created during lockdown in 3 weeks and will be released on 4 June, marks an important step in PROPER’s growth ambition. The 20-second ad features exploding CGI popcorn kernels and the vibrant visual […]
KP Snacks is delighted to announce that it has reached agreement with Tangerine Confectionery to buy Butterkist Limited, Tangerine’s popcorn business. Butterkist’s manufacturing site in Pontefract, West Yorkshire and its 140 employees will become part of the KP Snacks business. Mark Thorpe, CEO of KP Snacks, says: “Butterkist is an iconic brand with a 100 […]
SAICA Pack has completed a total rebrand of Tyrrells shelf ready packaging for its range of Poshcorn popcorn. The rebrand encompasses the entire portfolio of the Poshcorn range, including its 6, 8, 12 and 24 pack versions, perfectly reflecting the premium quality of the product itself. Poshcorn is positioned as a premium alternative to competitor […]
The popcorn segment has grown by an incredible 170% in the past five years to the end of 2015 and PepsiCo, is set to give retailers further opportunity to capitalise on the growing segment with the launch of a new popcorn brand, Pop Works & Company. Produced using an innovative ‘wet popping’ method, the new range […]
Healthy lifestyles and the rise of the discounter appear to be chipping away at sales of crisps. Indeed, new research from Mintel reveals that sales of potato-based and other snacks, such as tortilla chips and popped chips, overtook sales of potato crisps in 2015. Whilst sales of potato crisps are estimated to have declined to […]
Cracker Jack, the brand known for the “surprise inside” every package, and Macy’s are unveiling the biggest surprise yet this Thanksgiving: a float in the 88th Annual Macy’s Thanksgiving Day Parade in New York City. This marks the first time a PepsiCo brand has presented a float in the iconic Parade that has long been […]
A study conducted by Cologne University into the effectiveness of cinema advertising screened whilst audiences eat popcorn has found that the traditional treat not only distracts those sitting nearby but the eater from what is happening on screen. According to researchers the reason for this tail off in recognition is that our brains automatically simulate […]