Coca-Cola Australia has announced the launch of a suite of new TVCs featuring some of the country’s top sports stars as part of the next phase of Powerade’s ‘Always Forward’ campaign via Ogilvy, Sydney. The ads will run from September 3, and feature fast-bowler Mitchell Starc, rugby league legend Billy Slater, as well as Young […]
Powerade isn’t just a sports drink. It turns an athlete into a magically unstoppable force of nature, says a tongue-in-cheek new ad from Wieden + Kennedy Portland. The :30 opens on an old timer working the register at a convenience store. He’s about to ring up a bottle of blue Powerade sitting on the counter. […]
Coca-Cola South Pacific has announced details of Powerade’s 2016 Olympic Games campaign, as the brand seeks to leverage its connection with the Olympic Games which spans over two decades. Powerade was born at the Barcelona 1992 Olympic Games and this year marks 24 years of Powerade as the official sports drink of the most viewed […]
http://www.youtube.com/watch?v=G-61DdGD0JY#t=0 Andrés Iniesta who memorably scored Spain’s winning goal in the 2010 FIFA World Cup Final, will be featured in the new Powerade campaign “There’s Power in Every Game.” Through the campaign, Powerade, the official sports drink of the 2014 FIFA World Cup will tell the stories of footballers who have overcome adversity to lift […]