Edinburgh Gin Launches Premium Ready to Drink Range to Suit Every Occasion

Edinburgh Gin Launches Premium Ready to Drink Range to Suit Every Occasion

Edinburgh Gin has launched ready-to-drink (RTD) formats in slimline cans (250ml). The range includes classic Edinburgh Gin pre-mixed with premium tonic water (6% ABV) and the best-selling Rhubarb & Ginger Gin Liqueur mixed with a fine ginger ale (5% ABV). This is a significant extension to the Edinburgh Gin range and is in response to […]

Bundaberg Rum Celebrates Time with Mates with Launch of Lazy Bear Push

Bundaberg Rum Celebrates Time with Mates with Launch of Lazy Bear Push

Just in time for summer, Diageo Australia is launching a new television commercial and through the line campaign by Leo Burnett, Sydney to support the launch of Lazy Bear, a pre-mixed drink from Bundaberg Rum. The mid-strength Lazy Bear combines Bundaberg Rum with the taste of dry ginger ale and natural lime. The TVC was shot […]