Motown Philly’s back again….this time, for Wendy’s pretzel bun. Best-selling R&B group Boyz II Men released its #PretzelLoveSongs video celebrating fans’ joy of being reunited with the pretzel bun, which Wendy’s recently announced is back this summer on both its Pretzel Bacon Cheeseburger and Pretzel Pub Chicken. “We know all about romance, heartache, love lost […]
http://www.youtube.com/watch?v=9tFm1_EBUeA Who can resist a juicy story – or a sandwich? Wendy’srecently launched Pretzel Pub Chicken sandwich has fueled a second wave of pretzel passion among consumers and has spiraled into another online love fest. Wendy’s is once again tapping into the social trend of turning tweets into spoken words with an over-the-top video series. […]
Wendy’s is celebrating America’s love of the soft pretzel with its most anticipated product in recent history. The Pretzel Bacon Cheeseburger is the perfect blend of three iconic American favorites—soft pretzel, bacon and cheeseburger—and the marketing campaign celebrates the fans who love them. When Wendy’s tested the Pretzel Bacon Cheeseburger in three markets earlier this […]