Iconic Australian snacking brand Arnott’s has partnered with Australia’s favourite spread to create a legendary new snack: Shapes Vegemite & Cheese. Arnott’s has launched a new campaign via Publicis Groupe set to elevate true moments of mate-ship this Aussie summer. To promote the new product, Arnott’s is also partnering with Seven West Media and five […]
Brand transformation company, Burns Group, in partnership with FIFCO USA, one of the largest beer companies in the US, announced a new national campaign for Pura Still: the first spiked still water. It creates a new category in beverage alcohol – spiked water with no bubbles. To introduce Pura Still, Burns Group created a witty campaign, […]
Heineken USA presents its latest and most exciting innovation, Heineken 0.0, an alcohol-free malt beverage brewed with a unique recipe for a distinct, balanced taste – with only 69 calories per bottle. Heineken’s Master Brewers created the new zero-alcohol option using only natural ingredients, resulting in a brew for beer lovers, by beer lovers. With holistic […]
This holiday season, through a friendly neighbourhood partnership with the Nutkrack brand (owned by Chef Eric Rupert), creative agency, Planet Propaganda will be bringing special edition ‘Krampus Kibble‘ to Madison, WI and beyond, inspired by the Krampus of folklore: the mean to Santa’s merry, and punisher of ill-mannered munchkins. Planet Propaganda collaborated with Nutkrack to […]
The Macallan, one of the world’s most admired single malt Scotch whisky, has unveiled a new release to its highly regarded Fine & Rare collection, the 1978 vintage. This highly exclusive spirit will be limited to 243 bottles globally with only five bottles allocated to the US market this year. Made with the very best […]
An innovative wine distribution channel where samples are delivered in miniature bottles for in-home tastings is providing a new avenue for Australian wine sales in China. South Australian startup Trust in Taste is preparing to ramp up its marketing and production ahead of Chinese New Year celebrations in late January and early February. The channel involves targeted […]
London’s iconic Borough Market is releasing a limited run of its first ever Borough Market Gin in time for the festive season. But with under 1,000 bottles being produced, you’ll have to be quick to snap up a bottle. The gin is a collaboration with East London Liquor Company, one of the many traders of […]
Virgin Wines is introducing the ultimate club for wine and music fans in collaboration with Direct Wines, the global leaders in direct-to-consumer wine partnerships. Since the 1970s, Virgin has been a major force in the music world – from their groundbreaking record label, countless sellout festivals and megastores worldwide. True to these innovative roots, Virgin Wines […]
Original Sin Hard Cider is pleased to announce the upcoming release of a series of unfiltered single varietal ciders made with freshly pressed New York apples. These ciders will allow consumers to experience the unique flavour characteristics of a range of classic apples. The first of the series – Original Sin Unfiltered McIntosh Cider – […]
Drinkers can now purchase a whisky from award-winning Taiwanese distillery – Kavalan, at US$59 RRP 43% ABV in the US and 49€ 40% ABV across Europe. Kavalan CEO Mr YT Lee said the newly launched 700ml “Kavalan Distillery Select” had a good price point and was aged in some of the world’s finest refill casks […]