MRM//McCann Introduces Boycott-Proof Delicatessen Labels to Unite Society Through Food and Drink

MRM//McCann Introduces Boycott-Proof Delicatessen Labels to Unite Society Through Food and Drink

MRM//McCann, a marketing company based in Madrid has created Boycott-Proof Delicatessen, a unique label composed of products made with ingredients from both sides of the border between Catalonia and the rest of Spain. The campaign aims to remove prejudices through the initiative of food. This idea was born as a response to the political conflict […]

Cadbury Courts Chocaholic Football Fans with Premier League Holiday Giveaway

Cadbury Courts Chocaholic Football Fans with Premier League Holiday Giveaway

Cadbury and BD Network have teamed up with the Premier League to offer customers the chance to win a Premier League holiday with an end of season promotion. ‘You’re off’ will repurpose the infamous red card with a distinctly more appetising twist, with recipients holding their heads high as they jet off to sunnier climes for a football-themed foray – […]

Vegemite Puts Australia on Toast in ‘Tastes Like Australia’ Campaign

Vegemite Puts Australia on Toast in ‘Tastes Like Australia’ Campaign

As part of Vegemite’s ‘Tastes Like Australia’ campaign, a new promotion launches in Woolworths, where Vegemite are giving away unique limited edition toast stencils with the purchase of any Vegemite product. Ben Couzens, chief creative tinker at Thinkerbell, the agency behind the promotion said: “We’ve created a product that is designed to make spreading Vegemite […]

Sargento Launches the World’s Slowest Pizza Delivery

Sargento Launches the World’s Slowest Pizza Delivery

Sargento Foods is bringing premium aged cheeses to the shredded cheese category for the first time with the launch of its new Reserve Series. So, to help spread the news and give consumers the opportunity to taste this new specialty cheese, they’re delivering pizzas, for free, with the World’s Slowest Pizza Delivery. There’s only one catch. […]

UK Comedy Favourites Rap Battle it Out on Channel 4 for Coldest of All Time Title, in Coors Light Campaign

UK Comedy Favourites Rap Battle it Out on Channel 4 for Coldest of All Time Title, in Coors Light Campaign

Coors Light will launch ‘That’s Cold’ campaign, created and devised by Zenith, in collaboration with Channel 4. The brand will host the first beer branded rap battle championship, serving up ice-cold burns alongside ice-cold beers, with UK comedy favourites. The campaign will break with a Channel 4 Gogglebox advertising premier at 9pm on 19 April. […]

Carlsberg Launches its New Danish Pilsner by Sharing Mean Tweets Written About its Old Beer

Carlsberg Launches its New Danish Pilsner by Sharing Mean Tweets Written About its Old Beer

Carlsberg has marked the launch of its new Carlsberg Danish Pilsner by sharing some of the meanest things people have tweeted about its old beer in a bold, honest and witty way. Created by Fold7, Clifford French and Initiative, the video series captures the reactions of employees across the business, from the brew house to the finance […]

Iris and KFC Launch Cross-Stitch Chicken And It’s Finger Stitchin’ Good!

Iris and KFC Launch Cross-Stitch Chicken And It’s Finger Stitchin’ Good!

KFC, in collaboration with their digital agency Iris, have released a limited edition run of cross-stitch patterns to celebrate all things handmade. The new campaign is to highlight KFC’s hand breaded chicken, available every day in restaurant. Cross-stitch has quickly become the latest trend that our nation is obsessed with, so we have looked to […]

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