California-based Del Taco is getting on its soapbox to promote a new lineup of Fresh Faves Box Meals with a social media component that encourages people to promote the restaurants in return for French fry-scented soap. The campaign’s social push, from San Francisco advertising agency Camp + King, is meant to build buzz for the boxes. […]
“The most silent and the melancholy nation on Earth.” That is how the Finns, barely a population of 5.5 million, are often described. In Finland a perfect customer experience, usually equals an encounter where absolutely no words are exchanged. That’s why Burger King has opened the world’s first 100% silent drive thru called ‘Silent Pick […]
The thinking behind Yugo Spice is to bring some ‘fresh energy’ and impetus to an £800m cooking sauce category that’s increasingly looking a little tired and pedestrian. The rationale behind the three-strong launch range is to provide some simple, stress-free cooking experiences to foodie souls who currently lack the time or culinary conviction to fully […]
Behavioural communications agency HeyHuman and Natures Menu have developed a strikingly original campaign for premium natural pet food brand Natures Menu which turns traditional pet food communications on its head. The idea behind the Poo Bag Challenge is that picking up dog poo that is smaller, firmer and less smelly and much less of a […]
Cadbury has revealed a social content push to support the return of its ‘Buy a Legend, Win a Legend’ promotion, featuring football legends Jamie Redknapp and Gary Neville. The initiative was developed in partnership with creative agency ELVIS. As part of this year’s ‘Buy a Legend, Win a Legend’ campaign, which is now in its […]
Battersea-based Mondo Brewing Company, Foodism, London’s largest food and drink magazine, and beer historian Ron Pattinson will launch a truly unique collaborative beer inspired by the former brewery Foodism is now based in. The beer, called Parliament Light Bitter Ale, is a modern take on an ale that would have been made in The Plough […]
This World Poetry Day (March 21st), Viennese coffee roasters Julius Meinl, in partnership with platinum selling singer songwriter, Tom Odell, are asking people to take time out from the digital world and find a moment of inspiration, putting pen to paper with a poem. The opportunity comes as part of the popular Pay With A Poem initiative, […]
Kentucky Fried Chicken (KFC), known for its unique marketing stunts, unveiled that the company is taking its ideas to the masses via crowdfunding platform Indiegogo by launching KFC Innovations Lab. KFC Innovations Lab was created to bring more of the company’s craziest and most innovative marketing ideas to life by providing fans, or anyone that […]
Guinness has told the story of two rugby-loving sisters fighting for opposing factions to mark its sponsorship of the Women’s Six Nations. In an ad called ‘Sisters’, the brand follows the real-life story of rugby stars, sisters, Harriet and Bridget Millar-Mills, who represented opposing England and Scotland national teams in 2013 – a battle of the […]
Australian family-owned dairy brand Bulla is now bringing more joy to families around the country by reinventing the classic ice-cream tub to become yet another much-loved summer icon: a sandcastle maker. A limited edition world-first product design, the Bulla FunTub was first released over summer and was designed by Publicis Worldwide, part of the Publicis […]