This World Poetry Day (March 21st), Viennese coffee roasters Julius Meinl, in partnership with platinum selling singer songwriter, Tom Odell, are asking people to take time out from the digital world and find a moment of inspiration, putting pen to paper with a poem. The opportunity comes as part of the popular Pay With A Poem initiative, […]
Kentucky Fried Chicken (KFC), known for its unique marketing stunts, unveiled that the company is taking its ideas to the masses via crowdfunding platform Indiegogo by launching KFC Innovations Lab. KFC Innovations Lab was created to bring more of the company’s craziest and most innovative marketing ideas to life by providing fans, or anyone that […]
Guinness has told the story of two rugby-loving sisters fighting for opposing factions to mark its sponsorship of the Women’s Six Nations. In an ad called ‘Sisters’, the brand follows the real-life story of rugby stars, sisters, Harriet and Bridget Millar-Mills, who represented opposing England and Scotland national teams in 2013 – a battle of the […]
Australian family-owned dairy brand Bulla is now bringing more joy to families around the country by reinventing the classic ice-cream tub to become yet another much-loved summer icon: a sandcastle maker. A limited edition world-first product design, the Bulla FunTub was first released over summer and was designed by Publicis Worldwide, part of the Publicis […]
McDonald’s and DDB New Zealand has spent the summer gifting Kiwis Big Mac Jandals in celebration of the Big Mac’s 50th birthday. Kicking off the New Year by offering New Zealand beach-goers one-of-a-kind jandals designed to look just like their namesake. Complete with layered soles and sesame-seed straps, Big Mac jandals were part of a wider […]
Kentucky Fried Chicken (KFC) revealed its newest Colonel Sanders – Colonel RoboCop – and disclosed its latest and most enhanced security measure taken to date to protect and preserve its founder’s secret blend of 11 herbs and spices used to make its world famous Original Recipe chicken. Colonel RoboCop isn’t just tasked with being the latest face […]
Burger King has gotten plenty of promotional mileage out of taking lighthearted jabs at its rivals. While most of those are aimed at other burger joints, now the King is taking on KFC’s Colonel to promote the chain’s grilled chicken sandwich. An ad by MullenLowe US, starts with a voice-over with a southern accent talking about flame grilling […]
Two days before Valentine’s Day, Coca-Cola Philippines set hearts a flutter with a one-day pop-up vending machine that dared lovebirds to fizz up their love. Amid couples and hopeful singles, Coca-Cola set up the special Valentine’s vending machine in picturesque Circuit Makati, inviting people to fizz up their love with a no-frills mechanic: Grab the […]
Hendrick’s Gin concluded its unusual Valentine’s Day campaign in which it offered the love-struck gin lovers of Singapore a chance to buy cucumber-themed gifts. The campaign, by Iris Singapore and titled ‘A Most Unusual Valentine’s’, ran for the weeks leading up to the day, largely through social, digital and PR, ultimately leading people to a special […]
Karhu Beer wants couples to wear a bear this Valentine’s Day, and in return it will donate to a loneliness charity. Conceived by Hasan & Partners, a limited edition twin t-shirt pack, featuring a design by fashion art illustrator Laura Laine, go on-sale for 24 hours on 14 February, with profits going to loneliness charity, […]