Wowme Design put the frighteners on with seasonal Strings & Things Cheestrings and Yollies packs

Wowme Design put the frighteners on with seasonal Strings & Things Cheestrings and Yollies packs

Wowme Design put the frighteners on with seasonal Strings & Things Cheestrings and Yollies packs. Kerry Foods briefed Wowme to update the designs for their much-loved Strings & Things portfolio for this Halloween season, by putting a seasonal, illustrative twist to their on-pack characters. Ensuring that the packaging stayed fun for children yet not too […]

Is Arla’s Cravendale really milk? W+K London explores in latest campaign

Is Arla’s Cravendale really milk? W+K London explores in latest campaign

Arla Cravendale is launching ‘It’s Not Milk’, a new advertising campaign, created by Wieden+Kennedy London, celebrating that not all milk is created equal. The campaign shines a spotlight on Arla Cravendale’s filtered milk, which makes it pure, longer-lasting and nicer-tasting and tells viewers that Cravendale is not milk, it’s fresh milk that’s filtered for purity. […]

Bacardi scares the bejesus out of drinkers with haunted rum prank

Bacardi scares the bejesus out of drinkers with haunted rum prank

To celebrate the release of its new limited-edition Halloween rum, Bacardi played the ultimate prank on people by introducing: The Haunted Rum. Leveraging a cast of skilled improv actors and unsuspecting “marks,” Bacardi tricked (and treated) people into believing there was a spirit trapped inside its new haunted rum bottle. Among the unsuspecting “marks” was […]

Bulleit launches limited-edition 3D printed sneakers as part of its Frontier Works

Bulleit launches limited-edition 3D printed sneakers as part of its Frontier Works

Continuing its mission to collaborate with those pushing boundaries on the cultural frontier, last night Bulleit unveiled limited-edition 3D Printed Sneakers at the Bulleit 3D Printed Frontier Experience in Dallas. The launch is the latest iteration of the Bulleit Frontier Works project that celebrates those who are pushing the frontier of their craft and who […]

Maison Martell presents the daring new Martell XO

Maison Martell presents the daring new Martell XO

Maison Martell has unveiled its emblematic Martell XO cognac with a striking new design that further enhances its prestige. The distinctive arch-shaped bottle – so famous that, in some countries, it is referred to simply as “the arch” – has been thoroughly updated, with cleaner, more dynamic lines and refined brushed-gold trim conveying the energy […]

Local farmer wins Weetabix ‘Wheat Art’ competition with tractor sculpture

Local farmer wins Weetabix ‘Wheat Art’ competition with tractor sculpture

A giant tractor made from 62 straw bales has won 2019’s Weetabix ‘Wheat Art’ competition. The panel of judges, which included local MPs Philip Hollobone, Tom Pursglove and Chris Heaton-Harris, was chaired by Weetabix MD Sally Abbott. The judges felt that the 10-foot tractor, created by wheat farmer Michael Sly and his team from Park […]

Soreen’s Scream Range is back by popular demand and in time for Halloween

Soreen’s Scream Range is back by popular demand and in time for Halloween

The Limited-edition Halloween Scream range brought to you from the UK’s favourite malt loaf brand, Soreen, is back for 2019 with a spooktacular added boost. The Scream offering includes; Toffee Apple mini loaves bursting with apple and gooey flavoured toffee pieces, and the deliciously squidgy Chocolate & Blood Orange flavour.  They both come in the […]

Stella Artois announces its first-ever limited-edition holiday beer called Midnight Lager

Stella Artois announces its first-ever limited-edition holiday beer called Midnight Lager

Who says nothing good happens after midnight? Just in time for the holidays, Stella Artois will introduce a brand new limited-edition seasonal beer — Midnight Lager — on Halloween night in historic Sleepy Hollow, NY, most famous for tales of its ghostly rider. The new holiday brew, a first for the brand, is a black […]

Hendrick’s Gin enchants Sydneysiders with mid-summer solstice OOH campaign via Posterscope

Hendrick’s Gin enchants Sydneysiders with mid-summer solstice OOH campaign via Posterscope

Hendrick’s Gin has partnered with Posterscope to celebrate the launch of its new limited-edition Hendrick’s Midsummer Solstice gin – the first innovation in Australia since launching its flagship gin over 20 years ago. Evoking Hendrick’s British heritage and association with the unusual, Posterscope has devised a unique out-of-home (OOH) campaign to bring to life the […]