Kellogg’s Froot Loops, a brand known for its colourful adventures, is now encouraging fans to do what they love with its first new campaign in 50 years, “Whatever Froots Your Loops.” To bring the new campaign to life, Froot Loops is teaming up with the creators behind three highly coveted brands to design gear and accessories that inspire adult […]
Starbucks is partnering with Lady Gaga’s Born This Way Foundation to spread a simple message – be kind. Starting June 13, Starbucks will donate 25 cents from each one of its colourful Cups of Kindness beverages sold at participating Starbucks stores in the United States and Canada through June 19 to Born This Way Foundation. […]
Bushmills Irish Whiskey – the oldest licensed distillery in Ireland – and Lowden Guitars – one of the world’s finest acoustic guitar manufacturers – have created a new limited edition guitar made from Bushmills Irish whiskey barrels and ancient bog oak. The two Northern Irish icons known for their unwavering character and quality craftsmanship have […]
Corona wants to help inspire Mexicans to break through their barriers, and believe in their ideas to pursue their hopes against all odds. In an effort to support and motivate aspirations, the beer brand is doing the impossible and making pigs fly. On Monday, May 22nd, Corona and Leo Burnett Mexico released thousands of pig-shaped balloons […]
Belvoir Fruit Farms recently hosted a cookery demonstration by chef and actress, Lisa Faulkner for 12 key mummy bloggers and their children. Intended to show that baking together can be fun, provided mum can overcome her horror of the mess, the bloggers and a mixture of boys and girls aged between 7 and 11 followed […]
Patrón Spirits will celebrate the versatility of tequila this summer by shaking up the way we enjoy seasonal cocktails. From Memorial Day through Labor Day, Patrón will pedal (literally) into local concerts, culinary events and festivals across the US with its nuanced “Patrón the Summer” cocktail experience. This uniquely designed bar-on-wheels will allow consumers to […]
UK sandwich brand, URBAN eat, is undergoing a major makeover this summer that will see it go back to its urban roots to offer the best on-shelf appeal in the market. Led by extensive consumer and category research, the entire URBAN eat range has been overhauled with a cohesive, colourful packaging design that plays on […]
Tiger Beer is embarking on a six-year global partnership with the World Wildlife Fund (WWF), starting with a USD 1 million donation to support the organization’s tiger conservation efforts. The partnership will also see the launch of a digitally-led global awareness campaign – 3890Tigers – that uses the power of art and creativity to increase […]
McCoy’s has confirmed that its current on-pack promotion, offering shoppers the chance to win one of five golden crisps worth £10,000, now just has one golden crisp left to be found. As the campaign enters its final weeks, retailers have a final opportunity to take advantage of the limited run and stock up on McCoy’s. […]
On the back of its reality TV style advertising campaign in 2016, online food ordering platform, hungryhouse.co.uk has released a follow up ‘mockumentary’ series titled “Jay and David: From Chow Mein to Fame”. The comedic content, directed by Wordley’s Hardey Speight, has been created as part of the brand’s CRM strategy and features Pride of […]