Pepsi is encouraging fans to “Get It While It’s Hot” with the launch of its newest limited-edition beverage, Pepsi Fire. Beginning May 22, Pepsi Fire – the refreshing cola with a cinnamon flavoured twist – will be available in stores US-wide for an eight-week period. Fans who find specially marked packs of Pepsi Fire, Pepsi, […]
M&M’s brought a whole new flavour of fun to New York’s Times Square by transforming iconic billboards in the famous square into an innovative, augmented reality gaming arcade. Much like the traditional caramel flavour, the M&M’s ARcade tapped into a nostalgic feeling and brought back memories of a classic old-school arcade. It gave fans the […]
elit ultra-luxury Vodka announced a collaboration for the third year with Palladium Hotel Group owned Ushuaïa Ibiza Beach Hotel. The limited edition bottle comes just ahead of the party season in Ibiza and marks both brands’ commitment to delivering outstanding products and service. Modeled after the ultra-luxury vodka’s unique freeze-filtration process and precision, Ushuaïa Ibiza Beach Hotel 2017 […]
KFC continues to dip its drumsticks into more facets of popular culture. The brand has dabbled in wrestling, comic books, and now, just in time for Mother’s Day, romance novels. KFC’s “Tender Wings of Desire” is a new bodice-ripper in which Colonel Sanders plays the Fabio role. Created out of Wieden & Kennedy Portland, the […]
Corona Extra, the Mexican beer that’s long-been synonymous with Cinco de Mayo celebrations, is stepping up celebrations US-wide with out-of-the-box executions and the brand’s biggest-ever investment for the occasion. In 2017, the brand will continue its “Lime Drop” campaign with a complete 360° marketing plan including national TV and digital advertising, social media, PR and […]
Gatorade has collaborated with TBWA Sydney and Eleven on the launch of its new sugar free electrolyte water – G Active – to inspire Aussies to get active. To kick things off, an exclusive fitness hotspot was launched last weekend. Located on the stunning Sydney Harbour, the G Active HydroGym was a pop-up floating fitness […]
KFC in The Philippines has braved the flood waters for a special birthday surprise. This Ogilvy Philippines concept sees KFC travel to the “Venice of the Philippines” in Artex Malabon, where floodwaters have not receded in decades. The environment has prevented lifelong resident, Nanay Cora, from celebrating her birthday in over 60 years because it […]
Pereira & O’Dell worked with The Lift on a hoax campaign for Coca-Cola Mexico owned bottled water brand Ciel, to create anticipation over a fake movie starring Karla Souza titled “An Evil Thirst”. A Teaser Trailer was released on March 22 along with the launch of a fake movie site, which contained the teaser trailer and […]
Hot summer weather is almost here, and with it comes the need for ice-cold refreshment. Back by popular demand, Coca-Cola is reintroducing its wildly successful “Share a Coke” program under a new name – “Share an ICE COLD Coke” – as a reminder that nothing beats the summer heat quite like an ice-cold, delicious Coca-Cola. […]
In a world-first, McDonald’s Australia via VML Sydney is launching ‘Snaplications’ – a one-of-a-kind Snapchat Lens that enables Snapchatters to apply for a job ‘in a snap’. From Friday 7th April, Snapchat users will be able to utilise the branded Lens that depicts the Snapchatter in uniform as a McDonald’s crew member and prompts them […]