Belvoir Fruit Farms recently hosted a cookery demonstration by chef and actress, Lisa Faulkner for 12 key mummy bloggers and their children. Intended to show that baking together can be fun, provided mum can overcome her horror of the mess, the bloggers and a mixture of boys and girls aged between 7 and 11 followed […]
Patrón Spirits will celebrate the versatility of tequila this summer by shaking up the way we enjoy seasonal cocktails. From Memorial Day through Labor Day, Patrón will pedal (literally) into local concerts, culinary events and festivals across the US with its nuanced “Patrón the Summer” cocktail experience. This uniquely designed bar-on-wheels will allow consumers to […]
UK sandwich brand, URBAN eat, is undergoing a major makeover this summer that will see it go back to its urban roots to offer the best on-shelf appeal in the market. Led by extensive consumer and category research, the entire URBAN eat range has been overhauled with a cohesive, colourful packaging design that plays on […]
Tiger Beer is embarking on a six-year global partnership with the World Wildlife Fund (WWF), starting with a USD 1 million donation to support the organization’s tiger conservation efforts. The partnership will also see the launch of a digitally-led global awareness campaign – 3890Tigers – that uses the power of art and creativity to increase […]
McCoy’s has confirmed that its current on-pack promotion, offering shoppers the chance to win one of five golden crisps worth £10,000, now just has one golden crisp left to be found. As the campaign enters its final weeks, retailers have a final opportunity to take advantage of the limited run and stock up on McCoy’s. […]
On the back of its reality TV style advertising campaign in 2016, online food ordering platform, hungryhouse.co.uk has released a follow up ‘mockumentary’ series titled “Jay and David: From Chow Mein to Fame”. The comedic content, directed by Wordley’s Hardey Speight, has been created as part of the brand’s CRM strategy and features Pride of […]
Pepsi is encouraging fans to “Get It While It’s Hot” with the launch of its newest limited-edition beverage, Pepsi Fire. Beginning May 22, Pepsi Fire – the refreshing cola with a cinnamon flavoured twist – will be available in stores US-wide for an eight-week period. Fans who find specially marked packs of Pepsi Fire, Pepsi, […]
M&M’s brought a whole new flavour of fun to New York’s Times Square by transforming iconic billboards in the famous square into an innovative, augmented reality gaming arcade. Much like the traditional caramel flavour, the M&M’s ARcade tapped into a nostalgic feeling and brought back memories of a classic old-school arcade. It gave fans the […]
elit ultra-luxury Vodka announced a collaboration for the third year with Palladium Hotel Group owned Ushuaïa Ibiza Beach Hotel. The limited edition bottle comes just ahead of the party season in Ibiza and marks both brands’ commitment to delivering outstanding products and service. Modeled after the ultra-luxury vodka’s unique freeze-filtration process and precision, Ushuaïa Ibiza Beach Hotel 2017 […]
KFC continues to dip its drumsticks into more facets of popular culture. The brand has dabbled in wrestling, comic books, and now, just in time for Mother’s Day, romance novels. KFC’s “Tender Wings of Desire” is a new bodice-ripper in which Colonel Sanders plays the Fabio role. Created out of Wieden & Kennedy Portland, the […]