Innovative ‘off-trade to on-trade’ voucher to encourage consumers back to hospitality
Moët & Chandon is welcoming consumers back to their favourite bars and restaurants over the summer with an innovative offer, created by sector technology experts Airship, that creates a powerful on-trade incentive from off-trade sales. From 20 August to 31 October, every customer purchasing a bottle of Moët & Chandon from online retailer The Bottle Club will receive […]
Weetabix is supporting Asda’s Tickled Pink initiative this October by giving the distinctive yellow box of Weetabix Original an exclusive blushing pink makeover. The brand is donating £100,000 to the research and care charities Breast Cancer Care and Breast Cancer Now through Asda Tickled Pink. The limited-edition pink pack will appear at the front of […]
Without pollination from bees, one third of the food we eat would be threatened. The fact that some of McDonald’s franchises in Sweden have beehives on their restaurant roof tops to promote biodiversity has attracted worldwide attention. Now the initiative is being extended to include wild bees. It is estimated that 30% of Sweden’s wild […]
Miller Lite has created a fun solution for gamers who like to drink a beer while playing with the launch of the first-ever Cantroller, an innovative gaming controller that also happens to be a can of great tasting Miller Lite. Elegantly designed, the Cantroller is the first controller that gamers can actually drink, allowing them […]
Taco Bell’s highly-anticipated Nacho Fries dropped on menus in the US for a limited time on June 6. To support the drop, Taco Bell and Deutsch have released a new mock-movie trailer entitled ‘Chasing Gold,’ featuring Golden Globe winning actor Darren Criss and actor/comedian Chris Diamantopoulos. The trailer sets up the rise-and-fall of a singer […]
On December 3rd, McDonald’s is putting a unique spin on a classic internet icon – the Hamburger Menu – in honour of its inventor, Norm Cox. In the 1980s, Norm Cox changed the Internet forever by simplifying the drop down menu on websites to create what is now known as the ‘Hamburger Menu’. McDonald’s is now […]
To promote its new festive menu, Subway has added a little flavour to its Christmas campaign, unveiling a new range of saucy baubles for die-hard condiment lovers (disclaimer: the range is a work of fiction). With varying degrees of expression and thought, decorating the Christmas tree is a staple Christmas tradition across the UK. From angels to […]
Behavioural communications agency HeyHuman is launching a UK-wide sampling campaign for Green and Black’s to promote the brand’s recently introduced range of luxury, bite-sized chocolates, ‘Velvet Fruit’. The sampling campaign will invite consumers across the country to taste the smooth and fruity dark chocolates from the comfort of a velvet tasting chair, where they will […]
Members of KFC’s loyalty scheme, the Colonel’s Club, are in for a treat as they are invited to celebrate the upcoming Royal Wedding with an exclusive ‘Kentucky Fine China’ bucket. The Colonel’s Club is KFC’s innovative national loyalty scheme, serving over 800 restaurants in the UK with unique rewards and offerings. The bucket is the latest […]
Hovis has partnered with Paramount Pictures to create a Sherlock Gnomes experience serving toasted sandwiches. Brand experience agency Hot Pickle is delivering the 221b Bakery Street activation with over-sized toadstools, a large magnifying glass, street signs and a red telephone box that was used in the film. Hovis will be serving toasties made from its […]
