Taco Bell’s highly-anticipated Nacho Fries dropped on menus in the US for a limited time on June 6. To support the drop, Taco Bell and Deutsch have released a new mock-movie trailer entitled ‘Chasing Gold,’ featuring Golden Globe winning actor Darren Criss and actor/comedian Chris Diamantopoulos.
The trailer sets up the rise-and-fall of a singer who makes it big off Nacho Fries, only to learn that fame, just like Nacho Fries, is limited time only. Alongside the mock-trailer is a fully produced, original song written by Jingle Punks and sang by Darren Criss.
“Taco Bell fans continue to go through this emotional rollercoaster when Nacho Fries disappear and reappear on the menu,” said Brett Craig, chief creative officer, Deutsch Los Angeles. “We leaned into this to create a rise-and-fall love ballad all about Nacho Fries that will leave people wanting to hear more… from Darren Criss because he is a ridiculously good singer.”
The integrated campaign includes TV, radio, digital and social elements and that will run through the summer.
Source: Little Black Book