Raise your glasses. Proximo appoint Creature for Jose Cuervo

Raise your glasses. Proximo appoint Creature for Jose Cuervo

Global alcoholic beverage company, Proximo Spirits has appointed Creature London as its creative agency for its flagship brand, Jose Cuervo, following a competitive pitch. Creature won the pitch alongside Mexican Production Company Oxigéno. The creative agency will be responsible for delivering a global digital-first multi-channel campaign that will include film, print and OOH, to drive […]

AR Campaign Releases the Dark Spirit of The Kraken Spiced Rum in Manchester

AR Campaign Releases the Dark Spirit of The Kraken Spiced Rum in Manchester

Spiced Caribbean rum brand The Kraken is launching an interactive out-of-home (OOH) campaign using augmented reality (AR) to invite people to star in their very own advertisement with the mythical sea beast. Planned by Media Campaign and created in conjunction with Ocean Labs for Proximo Spirits, the eight day campaign breaks across Ocean’s The Loop city […]

The Kraken Rum Releases “Black Ink” on Unsuspecting Nation

The Kraken Rum Releases “Black Ink” on Unsuspecting Nation

It’s happened: The Kraken has burst from the realm of myth into the living world—and into living rooms across America. Premium spirits importer Proximo Spirits has launched a new television and digital campaign for it’s rum brand, that features the eponymous, epically-proportioned Kraken destroying a ship in jaw-droppingly photo-realistic high definition. The action is set […]