BARILLA Launches “A SIGN OF LOVE”, The New Global Brand Positioned Signed By Publicis Italy.

The Global Brand Campaign will be launched in 40 countries

BARILLA Launches “A SIGN OF LOVE”, The New Global Brand Positioned Signed By Publicis Italy.

Barilla is repositioning itself on a global level with a new Global Brand Campaign that shows the true value of preparing a dish of pasta for someone: a sign of love to express what we cannot say with words. Publicis Italy is the new strategic and creative partner for the new Barilla brand communication platform […]

Heineken Launches Festive Campaign For The Holiday Season

Heineken Launches Festive Campaign For The Holiday Season

After a year filled with the unexpected, people can hopefully still take some comfort in the cliché traditions that come with the festive season and if we are able to get together, Socialise Responsibly with friends and family. Heineken has launched a global campaign, “Holidays as Usual”, that plays on these occasions and shows they […]

Heineken Launches Ad for Rugby World Cup 2019 and Proves that Everybody Can Become a Fan

Heineken Launches Ad for Rugby World Cup 2019 and Proves that Everybody Can Become a Fan

Publicis Italy celebrates the launch of Rugby World Cup 2019 with its first global advert for Heineken. An inclusive spot that invites all to celebrate in enjoying the games. Non-fans are often turned off by rugby – it looks too complicated to be enjoyed. Heineken’s fresh perspective is that the rugby fans are so inclusive, everyone can […]

Coca-Cola Refreshes Special Moments in Milan with Vibrant Ad by Publicis Italy

Coca-Cola Refreshes Special Moments in Milan with Vibrant Ad by Publicis Italy

K48 has produced a fresh new film for Coca-Cola with creative agency Publicis Italy. Helmed by young Italian-Russian director Van Khokhlov, this short but amusing film bursts with energy.  The ad captures a group of young friends enjoying a summer’s day on a rooftop. They chat, laugh, and joke – refreshing their day with a […]

Heineken’s Latest Alcohol-Free Beer Campaign Reminds Us You Can Have One Anywhere

Heineken’s Latest Alcohol-Free Beer Campaign Reminds Us You Can Have One Anywhere

Heineken has launched the biggest ever campaign for an alcohol-free beer in the UK. The integrated ‘Now You Can’ campaign includes a £6 million-pound investment in TV commercials, cinema, digital and social activations, as well as on and off trade promotions, leading the alcohol-free category. The campaign, devised by Publicis Italy, premise is based around the […]

Guy Ritchie Directs New Ad For Heineken & the UEFA Champions League

Guy Ritchie Directs New Ad For Heineken & the UEFA Champions League

Heineken has unveiled a new UEFA Champions League TV commercial, called ‘Prep Talk’. The film features two time UEFA Champions League winning manager, Jose Mourinho, and was shot by award-winning director, Guy Ritchie through Publicis Italy. The commercial is part of Heineken’s ‘Champion the Match’ campaign and the launch coincides with the new 2016/17 UEFA […]

Heineken Unveils First Ad To Promote Formula One Sponsorship

Heineken Unveils First Ad To Promote Formula One Sponsorship

Heineken has unveiled a campaign to promote its new global Formula 1 partnership at an event in Italy ahead of 2016’s Italian Grand Prix. The launch coincides with the brand’s first Formula 1 Grand Prix where it is an official title sponsor. Publicis Italy has created two TV ads for the brewer that will be shown […]