Britvic Puts ‘Lemons Over History’ in New R. White Campaign by 101

Britvic Puts ‘Lemons Over History’ in New R. White Campaign by 101

Britvic launched a new ‘Lemons Over History’ campaign for their iconic lemonade brand R. White via creative agency 101. The campaign marks R. White’s advertising return after more than 30 years. The brand has had a thorough overhaul including new packaging design, development of new flavours and renewed distribution. Rather than looking back, a new […]