Britvic Puts ‘Lemons Over History’ in New R. White Campaign by 101

Britvic launched a new ‘Lemons Over History’ campaign for their iconic lemonade brand R. White via creative agency 101.

The campaign marks R. White’s advertising return after more than 30 years. The brand has had a thorough overhaul including new packaging design, development of new flavours and renewed distribution.

Rather than looking back, a new print campaign playfully dismisses the brand’s history and slaps big, brash headlines over black and white photography from the archives.


Client: Britvic
Bruce Dallas, Brand Director
Ray Patterson, Marketing Manager

Agency: 101
ECD: Augusto Sola & Mark Elwood
Creative Director: Joe Bruce
Creatives: Serhan Asim & Jack Willoughby
Head of Design: Dave Allen
Designers: Jim Ward, Matt Bryce
Creative Producer: Luke Judlin
Planner: Joe Smith
Business Leader: Victoria Ellis
Account Director: Maurice Pfister
Account Manager: John Stowell

Production: Another Productions
Art Buyer: Tanja Adams
Retouchers: Smoke & Mirrors

Source: The Drum

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