Clever Posters Demonstrate How People Navigate Cities Using McDonald’s Restaurants

Clever Posters Demonstrate How People Navigate Cities Using McDonald’s Restaurants

A new Russian poster campaign for McDonald’s highlights a benefit of the fast food brand’s globally iconic logo that’s not often discussed – its value as a universal landmark to help people navigate. To show the way tourists and locals use McDonald’s as a landmark and a reference point to help them get around cities, […]

Britvic Puts ‘Lemons Over History’ in New R. White Campaign by 101

Britvic Puts ‘Lemons Over History’ in New R. White Campaign by 101

Britvic launched a new ‘Lemons Over History’ campaign for their iconic lemonade brand R. White via creative agency 101. The campaign marks R. White’s advertising return after more than 30 years. The brand has had a thorough overhaul including new packaging design, development of new flavours and renewed distribution. Rather than looking back, a new […]

Black & Blaze Attempts to ‘Turn You On’ with New Ads

Black & Blaze Attempts to ‘Turn You On’ with New Ads

To promote the delicious blends of Swiss coffee roasting company Black&Blaze and their ad agency Inhalt&Form Werbeagentur BSW came up with five witty posters. The handles of coffee mugs were photographed in such a way that they resembled the dials on electronic appliances, bringing across the message that these coffee brews would “turn you on” […]

Wagon Wheels Wheelies Rolls Out New Campaign With VCCP

Wagon Wheels Wheelies Rolls Out New Campaign With VCCP

Burton’s Biscuit Company is set to launch an out of home campaign to promote Wagon Wheels Wheelies. Created by VCCP, and bought by UM London, the campaign will launch on 21 October and is set to run until mid-November. The campaign is set to include six-sheet posters featuring Wagon Wheels Wheelies images with the strapline […]