Amstel ULTRA Serves Up Global Partnership with Tennis Star, Rafael Nadal

In his first beer partnership, Rafael Nadal will represent Amstel ULTRA® and Amstel 0.0 over the next three years, as the brands expand into new markets globally.

Amstel ULTRA Serves Up Global Partnership with Tennis Star, Rafael Nadal

Amstel ULTRA®, the premium low-carb, low-calorie light beer, has recruited Tennis legend, Rafael Nadal as a global ambassador for its growing lifestyle product offerings, including Amstel ULTRA® and Amstel 0.0. The three-year deal which marks Nadal’s first partnership with a beer brand, will see the tennis star support the continued expansion of the Amstel brands […]

Bacardi & Rafael Nadal Serve-up an Exclusive Party For Fans in Spain

Bacardi & Rafael Nadal Serve-up an Exclusive Party For Fans in Spain

Tennis Grand Slam Champion Rafael “Rafa” Nadal served up the party of a lifetime on his home island of Mallorca last night for winners of a Bacardi Limited social responsibility competition. The Bacardi Limited Global Social Responsibility Ambassador hosted “The Champions’ Party” for the lucky “Mix with Rafa” promotion winners and their guests at the […]

Bacardi & Rafael Nadal Reveal Top-Secret Venue For “The Champions’ Party”

Bacardi & Rafael Nadal Reveal Top-Secret Venue For “The Champions’ Party”

Bacardi Limited announces a stunning Mallorcan location as the venue for “The Champions’ Party,” the newest promotion in its global social responsibility campaign, “Champions Drink Responsibly.” The award-winning campaign, features tennis champion and Bacardi Limited Global Social Responsibility Ambassador, Rafael ‘Rafa’ Nadal. Fans of Nadal and supporters of the campaign only have five days left […]