Burger King’s identity is getting a whopper of a refresh, with its first new logo in more than 20 years.Using colors inspired by its “real and delicious food,” the fast food chain unveiled Thursday a retro-influenced new identity that includes a redesigned (yet recognizable) logo and new food packaging, employee uniforms and signage in its soon-to-be remodeled […]
Subway is rebranding its classic cookie sweet snack product across EMEA with a new design created by its agency Above+Beyond. The new EMEA Subway Cookies identity takes traditional patterns and typography to give the product a joyful and colourful look. Above+Beyond’s work on the new identity started with creating a typographic “COOKIES” logo-marque. The agency […]
December 2020 sees the re-launch of Mia & Ben , a new brand that’s set to shake up and shape up the baby & toddler food scene with their fresh, chilled, organic purees. By using the latest food tech and the freshest, organic ingredients, Mia & Ben has created a range with all the taste, texture, flavour and goodness […]
Award-winning mixers Brand Double Dutch launch a striking and disruptive new rebrand, focussed on its distinction, flavour and fun. Double the flavour, double the taste, Double Dutch was set up by Dutch twins Joyce and Raissa, after noticing a gap in the market for a mixer that was bold, experimental and unique. Industry entrepreneurs, with […]
SIPLING IS NOW SAVYLL!
NON-ALCOHOLIC drinks challenger, Sipling has re-branded as Savyll following expansion into international markets, with a fresh NPD line-up across its premium ready-to-drink cocktail range. As part of launches into the Middle East and Asia, a new name was required to resonate with global consumers and to ensure a consistent brand identity across all markets. Following the success […]
East London Liquor Co. now has a brand full of fighting spirit. The rebrand by Ragged Edge squares up to the increasingly rarified craft spirits category by offering decent booze at a decent price. While East London Liquor Co. had already established itself as a favourite among bartenders, it was time to build a brand to speak […]
The Leeds-based strategic branding agency positions Masons as the ‘definitive gin brand’ with full rebrand and distinctive bottle design.
Following a fire in 2019 that destroyed their distillery, founders Karl and Cathy Mason seized the opportunity to come back stronger with a brand as distinctive as their gin. The Yorkshire-based company approached Robot Food to help distil their values into one compelling purpose: to be ‘the definitive gin brand’, one that people would ask […]
Atria has been a trusted leader at the heart of ethical, modern Finnish living for over 100 years. BrandMe crafted their new brand identity and packaging to reflect their warm, generous and ethical values and bring clarity to a large range of product families, across a portfolio of over 1000 skus.
Nanna Järvinen, Atria VP Brand Marketing: “Atria is Finland’s most know food brand and the current logo had been in place for almost 30 years. Thus, we wanted to choose a partner who could understand our positioning and brand ambition and transfer it to visual design. We chose BrandMe amongst several design agencies, due to […]
Chase Design Group helps refocus brand as a nourishing beverage for all ages
Nesquik was first introduced as a chocolate powder mix in 1948, while the ready-to-drink formula followed in 1983. It’s famous bunny brand mascot, Quiky, made his television debut in 1973, and has had a big hand in helping to make chocolate milk synonymous with Nestlé, the brand that paired nutrition with taste. Recent competitive pressures in […]
Award-winning Cornish agency Kingdom & Sparrow have been working with 7-year old Launceston brewery, Firebrand Brewing Co., developing a fresh new look for their brand. The challenge was to transform them from a local brewery to Cornish craft experts. Relaxed, outdoor gatherings have always been a big part of Firebrand – think smokey barbeques and […]