Lucozade Ribena Suntory announced an ambitious redesign programme for its best-selling 500ml Ribena bottle. This is the company’s latest move to ensure its packaging is fully recyclable within the UK’s current recycling infrastructure. The redesign is an exciting opportunity for Lucozade Ribena Suntory to enhance Ribena’s brand equity in consumers’ minds as a forward-looking brand. […]
As the Official beer of NASCAR, Busch has a long and storied history within the NASCAR family. Not only has Busch been the beverage of choice by countless winners during their celebrations in victory lane, but Busch has been along for the ride for four decades dating back to the 1979 Daytona 500. Since 2019 […]
Guaraná Antarctica, the Brazilian soft drink brand, launched a new surfboard 80% manufactured from PET (Polyethylene Terephthalate) plastic. In 2012, the brand became the first soft drink manufacturer to produce the first 100% recycled PET bottle in the Brazillian market, and following its success, Guaraná Antarctica are now launching the second project in their continued […]
Coca-Cola is making in-home 3D-printing as simple as making toasts with a new tech piece that comes as part of its Ekocycle brand initiative, centered around innovative recycling and sustainability. Ekocycle, launched by Coca-Cola and celebrated artist will.i.am back in 2012, now presents the Ekocycle Cube, a small-scale machine that “bakes” smaller items out of […]
To encourage recycling, Coca-Cola teamed up with agency Grey Dhaka to create an arcade game that is powered by empty plastic bottles. Called the ‘Happiness Arcade’, it was placed in six different locations around Dhaka, Bangladesh, over a period of six days. To play, users simply insert an empty plastic bottle into the machine, and […]
Rio de Janeiro’s Carnival is always an outrageous and happy affair. People dress up and they drink and often they drive home—which is exactly what the main-sponsor of the event, Antarctica beer, hoped party-goers would not do. Working with Brazil’s Almap BBDO, they came up with a creative and socially responsible advertising concept called the […]
PepsiCo, in association with its Dream Machine Recycling Initiative, presented a $500,000 donation to the Entrepreneurship Bootcamp for Veterans with Disabilities (EBV), a national non-profit organization founded at Syracuse University’s Whitman School of Management and operated by the Institute for Veterans and Military Families, which offers career training, education and job creation for post-9/11 U.S. […]
The Wm. Wrigley Jr. Company Foundation today announced the addition of ten new countries to its international ‘Litter Less’ education campaign led by the Foundation for Environmental Education (FEE).This addition brings the number of participating countries to 25 globally and kicks off the second of a three-year, $3.1 million USD campaign. It aims to help […]
In celebration of America Recycles Day, ConAgra Foods announced its annual Zero Waste Champion award winners today, recognizing 17 facilities that have reached a major environmental milestone: diverting more than 95 percent of solid waste from landfills through reuse and recycling. These facilities –representing nearly 75 percent of the company’s total waste generation – helped […]
Organic waste recycling start-up, Re-Nuble, has launched an aggressive $100,000 crowdfunding campaign to finance its mission of redefining the meaning of waste – starting with the nation’s capital. How much does it cost to begin greening the planet and making the world cleaner and healthier for everyone? According to Washington-based start-up, Re-Nuble.com, the first step […]