Footballing legend John Barnes ‘back again’ with new rap music video

Footballing legend John Barnes ‘back again’ with new rap music video

Quality Street and footballing legend John Barnes, have teamed up for the ultimate Christmas collab – creating a rap music video to celebrate the brand’s recyclable paper wrappers. Barnes is not only one of the country’s best-loved footballers, but also a rapping icon thanks to his cameo appearance in the 1990 England World Cup song, […]

SIG Way Beyond Good Foundation launches the Recycle for Good Program in Indonesia, a new sustainable lifestyle

SIG Way Beyond Good Foundation launches the Recycle for Good Program in Indonesia, a new sustainable lifestyle

SIG WAY BEYOND GOOD FOUNDATION LAUNCHES RECYCLE FOR GOOD PROGRAM IN INDONESIA, THE FIRST IN SOUTHEAST ASIA The pollution of water and soil by waste is one of the biggest problems for our environment. Indonesia is the second-biggest contributor of plastic waste in the world, producing over 5 million tons of plastic waste per year, […]

SIG invests in new recycling technology to increase value of recycled aseptic cartons in Brazil

<strong>SIG invests in new recycling technology to increase value of recycled aseptic cartons in Brazil</strong>

SIG today announces a BRL 10 million investment in innovative recycling technology that will enable polymers and aluminium from used aseptic carton packs to be recovered and sold separately for the first time on an industrial scale in Brazil. By expanding the range of applications for recycled materials from used aseptic cartons, SIG expects to […]

Coca-Cola’s Latest TV Ad by Ogilvy Sydney Thanks Australians for Recycling

Coca-Cola’s Latest TV Ad by Ogilvy Sydney Thanks Australians for Recycling

Coca-Cola Australia has launched a major marketing campaign via Ogilvy Sydney, to thank Australians for recycling. It follows the announcement earlier this year that seven out of 10 of Coca-Cola’s range of drink bottles in Australia will be 100% recycled plastic by the end of 2019. The comprehensive campaign will be led by a new […]

Lucozade Ribena Suntory Puts Recycling at the Front of Bottle Redesign

Lucozade Ribena Suntory Puts Recycling at the Front of Bottle Redesign

Lucozade Ribena Suntory announced an ambitious redesign programme for its best-selling 500ml Ribena bottle. This is the company’s latest move to ensure its packaging is fully recyclable within the UK’s current recycling infrastructure. The redesign is an exciting opportunity for Lucozade Ribena Suntory to enhance Ribena’s brand equity in consumers’ minds as a forward-looking brand. […]

Guaraná Antarctica Unveils Surfboard Made Out Of Recycled PET Bottles

Guaraná Antarctica Unveils Surfboard Made Out Of Recycled PET Bottles

Guaraná Antarctica, the Brazilian soft drink brand, launched a new surfboard 80% manufactured from PET (Polyethylene Terephthalate) plastic. In 2012, the brand became the first soft drink manufacturer to produce the first 100% recycled PET bottle in the Brazillian market, and following its success, Guaraná Antarctica are now launching the second project in their continued […]

Coca-Cola & Will.i.am Unveil 3D Printer That Makes Items From Used Coke Bottles

Coca-Cola & Will.i.am Unveil 3D Printer That Makes Items From Used Coke Bottles

Coca-Cola is making in-home 3D-printing as simple as making toasts with a new tech piece that comes as part of its Ekocycle brand initiative, centered around innovative recycling and sustainability. Ekocycle, launched by Coca-Cola and celebrated artist will.i.am back in 2012, now presents the Ekocycle Cube, a small-scale machine that “bakes” smaller items out of […]

Coca-Cola Creates An Arcade Game Powered By Empty Plastic Bottles

Coca-Cola Creates An Arcade Game Powered By Empty Plastic Bottles

To encourage recycling, Coca-Cola teamed up with agency Grey Dhaka to create an arcade game that is powered by empty plastic bottles. Called the ‘Happiness Arcade’, it was placed in six different locations around Dhaka, Bangladesh, over a period of six days. To play, users simply insert an empty plastic bottle into the machine, and […]

Antarctica Beer: Turning Beer into Train Tickets

Rio de Janeiro’s Carnival is always an outrageous and happy affair. People dress up and they drink and often they drive home—which is exactly what the main-sponsor of the event, Antarctica beer, hoped party-goers would not do. Working with Brazil’s Almap BBDO, they came up with a creative and socially responsible advertising concept called the […]