Guaraná Antarctica Unveils Surfboard Made Out Of Recycled PET Bottles

Guaraná Antarctica Unveils Surfboard Made Out Of Recycled PET Bottles

Guaraná Antarctica, the Brazilian soft drink brand, launched a new surfboard 80% manufactured from PET (Polyethylene Terephthalate) plastic. In 2012, the brand became the first soft drink manufacturer to produce the first 100% recycled PET bottle in the Brazillian market, and following its success, Guaraná Antarctica are now launching the second project in their continued […]

Coca-Cola & Will.i.am Unveil 3D Printer That Makes Items From Used Coke Bottles

Coca-Cola & Will.i.am Unveil 3D Printer That Makes Items From Used Coke Bottles

Coca-Cola is making in-home 3D-printing as simple as making toasts with a new tech piece that comes as part of its Ekocycle brand initiative, centered around innovative recycling and sustainability. Ekocycle, launched by Coca-Cola and celebrated artist will.i.am back in 2012, now presents the Ekocycle Cube, a small-scale machine that “bakes” smaller items out of […]

Coca-Cola Creates An Arcade Game Powered By Empty Plastic Bottles

Coca-Cola Creates An Arcade Game Powered By Empty Plastic Bottles

To encourage recycling, Coca-Cola teamed up with agency Grey Dhaka to create an arcade game that is powered by empty plastic bottles. Called the ‘Happiness Arcade’, it was placed in six different locations around Dhaka, Bangladesh, over a period of six days. To play, users simply insert an empty plastic bottle into the machine, and […]

Antarctica Beer: Turning Beer into Train Tickets

Rio de Janeiro’s Carnival is always an outrageous and happy affair. People dress up and they drink and often they drive home—which is exactly what the main-sponsor of the event, Antarctica beer, hoped party-goers would not do. Working with Brazil’s Almap BBDO, they came up with a creative and socially responsible advertising concept called the […]

PepsiCo Dream Machine Recycling Initiative Support EBV with Disabilities

PepsiCo Dream Machine Recycling Initiative Support EBV with Disabilities

PepsiCo, in association with its Dream Machine Recycling Initiative, presented a $500,000 donation to the Entrepreneurship Bootcamp for Veterans with Disabilities (EBV), a national non-profit organization founded at Syracuse University’s Whitman School of Management and operated by the Institute for Veterans and Military Families, which offers career training, education and job creation for post-9/11 U.S. […]

Wrigley Company Foundation Expands ‘Litter-Less’ Environmental Education Program

The Wm. Wrigley Jr. Company Foundation today announced the addition of ten new countries to its international ‘Litter Less’ education campaign led by the Foundation for Environmental Education (FEE).This addition brings the number of participating countries to 25 globally and kicks off the second of a three-year, $3.1 million USD campaign. It aims to help […]

Conagra Foods Announces Zero Waste Champions

Conagra Foods Announces Zero Waste Champions

In celebration of America Recycles Day, ConAgra Foods announced its annual Zero Waste Champion award winners today, recognizing 17 facilities that have reached a major environmental milestone: diverting more than 95 percent of solid waste from landfills through reuse and recycling. These facilities –representing nearly 75 percent of the company’s total waste generation – helped […]

Organic Recycling Start-Up Launches $100K Crowdfunding Campaign

Organic waste recycling start-up, Re-Nuble, has launched an aggressive $100,000 crowdfunding campaign to finance its mission of redefining the meaning of waste – starting with the nation’s capital. How much does it cost to begin greening the planet and making the world cleaner and healthier for everyone? According to Washington-based start-up, Re-Nuble.com, the first step […]

Coca-Cola Enterprises Announces Two Initiatives in Support of Ambition to Become a Low-Carbon, Zero-Waste Business

Company invests €6.5 million in PET recycling facility in France and introduces research aimed at influencing consumer recycling behavior Coca-Cola Enterprises, which produces, markets and distributes Coca-Cola products in Western Europe, is today announcing two new initiatives aimed at improving recycling behavior and infrastructure, as part of its journey to becoming a low-carbon, zero-waste business. […]