To encourage recycling, Coca-Cola teamed up with agency Grey Dhaka to create an arcade game that is powered by empty plastic bottles. Called the ‘Happiness Arcade’, it was placed in six different locations around Dhaka, Bangladesh, over a period of six days. To play, users simply insert an empty plastic bottle into the machine, and […]
Rio de Janeiro’s Carnival is always an outrageous and happy affair. People dress up and they drink and often they drive home—which is exactly what the main-sponsor of the event, Antarctica beer, hoped party-goers would not do. Working with Brazil’s Almap BBDO, they came up with a creative and socially responsible advertising concept called the […]
PepsiCo, in association with its Dream Machine Recycling Initiative, presented a $500,000 donation to the Entrepreneurship Bootcamp for Veterans with Disabilities (EBV), a national non-profit organization founded at Syracuse University’s Whitman School of Management and operated by the Institute for Veterans and Military Families, which offers career training, education and job creation for post-9/11 U.S. […]
The Wm. Wrigley Jr. Company Foundation today announced the addition of ten new countries to its international ‘Litter Less’ education campaign led by the Foundation for Environmental Education (FEE).This addition brings the number of participating countries to 25 globally and kicks off the second of a three-year, $3.1 million USD campaign. It aims to help […]
In celebration of America Recycles Day, ConAgra Foods announced its annual Zero Waste Champion award winners today, recognizing 17 facilities that have reached a major environmental milestone: diverting more than 95 percent of solid waste from landfills through reuse and recycling. These facilities –representing nearly 75 percent of the company’s total waste generation – helped […]
Organic waste recycling start-up, Re-Nuble, has launched an aggressive $100,000 crowdfunding campaign to finance its mission of redefining the meaning of waste – starting with the nation’s capital. How much does it cost to begin greening the planet and making the world cleaner and healthier for everyone? According to Washington-based start-up, Re-Nuble.com, the first step […]
Company invests €6.5 million in PET recycling facility in France and introduces research aimed at influencing consumer recycling behavior Coca-Cola Enterprises, which produces, markets and distributes Coca-Cola products in Western Europe, is today announcing two new initiatives aimed at improving recycling behavior and infrastructure, as part of its journey to becoming a low-carbon, zero-waste business. […]
The Coca‑Cola System in Great Britain (‘Coca‑Cola’), has today announced that it has recycled 10.5 million bottles collected from the London 2012 Olympic and Paralympic Games, returning them to GB shelves as part of new bottles. This will result in 42 million bottles, each containing 25% rPET. The success of this large-scale bottle-to-bottle recycling process […]
The Coca-Cola Company today announced a partnership with JBF Industries Ltd. to further expand production of the plant-based material used in the Company’s PlantBottle™ packaging. The supply partnership will help Coca-Cola continue its leadership in bringing renewable, lower-carbon plastics to the marketplace and move the Company closer to its target of using PlantBottle™ packaging technology […]