Company invests €6.5 million in PET recycling facility in France and introduces research aimed at influencing consumer recycling behavior
Coca-Cola Enterprises, which produces, markets and distributes Coca-Cola products in Western Europe, is today announcing two new initiatives aimed at improving recycling behavior and infrastructure, as part of its journey to becoming a low-carbon, zero-waste business. CCE’s sustainability plan commits it to setting the standard for sustainable packaging, achieving zero waste in its own operations and recycling more packaging than it uses.
CCE is establishing a new joint venture in France with PET recycler APPE to boost the capacity of its plastics reprocessing facility by 70 percent. This will recycle 20,000 additional tons of plastic into food-grade packaging per year. CCE is also funding a unique research partnership to explore how consumer behavior change strategies can improve at-home recycling rates in Great Britain and France, ensuring more bottles enter the recycling stream.
Recycling rates in Great Britain and France remain below most other European countries, despite growing awareness of environmental concerns among consumers. Only approximately half of plastic bottles are collected for recycling in these countries; as a result, manufacturers face restrictions in the supply of locally available recycled PET.