Burger King’s identity is getting a whopper of a refresh, with its first new logo in more than 20 years.Using colors inspired by its “real and delicious food,” the fast food chain unveiled Thursday a retro-influenced new identity that includes a redesigned (yet recognizable) logo and new food packaging, employee uniforms and signage in its soon-to-be remodeled […]
Buckwud Organic Canadian Maple Syrup has been redesigned by brand acceleration agency bluemarlin. The new look recently launched nationwide. Buckwud began its life in the UK as a premium brand with a quirky Canadian personality. It is now the single largest branded maple syrup on the market, loved for its distinctive taste and used as […]
Non-alcoholic aperitif Everleaf has undergone a strategic repositioning and redesign by B&B studio as it seeks to grow its presence in both the on-and off-trade and launch a range of new products under the Everleaf name. Building on the success of its initial SKU – a bittersweet aperitif that’s the perfect base for a traditional […]
Bluemarlin’s redesign of Rowse celebrates the brand’s innate connection to the wonderful world of nature, reinvigorating its standout across touch points and championing its support for honeybees and beekeepers across the nation and beyond. New packs hit shelves earlier this spring, and the brand has reported a record-breaking increase in sales in just three months, […]
Saboteur has created a full re-brand and name change – from The Vintner to Vintner – for the London wine merchant as it transitions to a more consumer-facing brand intent on doubling its business within two years. Saboteur helped Vintner redefine its target audience away from a B2B focus with on and off-trade clients, to […]
East London Liquor Co. now has a brand full of fighting spirit. The rebrand by Ragged Edge squares up to the increasingly rarified craft spirits category by offering decent booze at a decent price. While East London Liquor Co. had already established itself as a favourite among bartenders, it was time to build a brand to speak […]
Nurishment launches new, modern rebrand to appeal to contemporary audience Seymourpowell creates new bottle variants that help align trusted customer base with new-modern audience
Strategic design and innovation agency Seymourpowell can today reveal the details of its rebrand for UK based functional drinks company Nurishment, unveiling a modern and more approachable identity for one of the UK’s most popular cult drinks. The redesign will be found across its classic tin can units of the fortified milk-based drink, as well […]
Popular ice cream lolly brand Twister has revealed a new identity, bringing out its intrinsically playful personality. In delivering a credible message of positive nutrition, the updated design aligns with Unliever’s commitment to make and market responsibly to kids. Independent design agency Sunhouse Creative worked with the Wall’s team at Unilever to re-launch the brand […]
Mullin’s approached Simon Pendry Creative to redesign their range of premium Irish ice cream, taking it from ‘tired and old fashioned’ to a fresh and contemporary brand. Mullin’s has a long and proud history, so Simon Pendry Creative respected the brand’s tradition and visual equities, and gave them a fresh new edge.Mullin’s use only locally […]
Leading UK premium cider brand, Aspall, have partnered with global brand-led creative agency BrandOpus to develop a new brand strategy and visual identity. The rebrand aims to elevate Aspall within the category as the cider of sophistication. “Using symbolism to drive meaning, we wanted to create a more premium and contemporary look and feel that […]