Hershey-owned Reese’s Peanut Butter Cups is ramping up its marketing game before the holiday season. The brand lately introduced a Pac-Man themed game on Snapchat to reach young candy lovers who typically don’t use Facebook or watch TV. The game — debuted on September 19 and will live on Snapchat for six weeks — features a Pac-Man […]
Reese’s shows us how it’s done in its latest ads that transform public outcry over its hideous Christmas candy into amusing visuals about tree-shaming. Reminiscent of the Starbucks Christmas cup debacle, fans of the brand took to Twitter to voice their disdain about Reese’s tree-shaped peanut butter candies looking more fecal than festive. The brand […]
Just when you thought Betty couldn’t get any sweeter, she has made life even more delicious with a dozen new baking products launched under a partnership with the Hershey Company. The new line-up offers ‘A Sweet for Every Style’ whether you’re a Choc Star or a Peanut Butta Lova, Betty Crocker and Hershey fans will […]