Lidl has set out to cement its ascendancy in the UK supermarket sector with a New Year campaign outlining its pledge to be ‘Big On Quality, Lidl On Price’ as it seeks to build on its reputation for cut price groceries. Devised by TBWA/London the strapline will take centerstage in a print campaign from today […]
Morrisons is gearing up to give away 50,000 sprigs of mistletoe this year in an effort to increase festive romance after a quarter (25 per cent) of Brits said all they want for Christmas in 2016 is a kiss from a loved one. The giant mistletoe giveaway was launched by the supermarket after research revealed the tradition […]
Edinburgh Gin, Scotland’s fastest growing gin brand has secured its first listing at World Duty Free, a Dufry Company’s, Edinburgh Airport store. Gin-lovers and travellers alike will be able to purchase a bottle of the flagship Edinburgh Gin 70cl (RRP £24.99) (ABV 43%) whilst shopping in World Duty Free at Scotland’s capital airport. The listing […]
Domino Pizza’s broad ranging marketing activities have helped the company strengthen its position in the increasingly competitive UK fast food delivery market with strong annual results that will facilitate the opening of an additional 400 new stores. As part of its strategy to hold off competition from the likes of Deliveroo and UberEats, Domino’s recently […]
Restaurant delivery service foodora has joined forces with Melbourne-based innovation and experience agency IE Digital, to gather some of the biggest and most influential names in retail, and served them lunch with a difference – delivered by drones. Drones have been the hot topic of conversation of late, in relation to the advancements of food […]
Cheetos unveiled the brand’s first-ever online store, featuring a never-before-seen collection of luxury items to meet the desires of every grown-up on your holiday list who needs a special dash of Cheetos fun. From the finest loungewear and paw-shaped furniture to Cheetos-hued bronzing crème, the Cheetos Store offers fans an exclusive collection of the most […]
Listen up! The more you tweet about LOBSTER, the more the price drops. Clawsome! Full info: https://t.co/wEtE7YhrEz pic.twitter.com/fEujvZ8xd4 — Lidl UK (@LidlUK) November 21, 2016 Lidl UK has unveiled an ‘industry first’ social media initiative that allows customers to crowdsource the prices of select Christmas products. The Twitter-based strategy means the more customers tweet about […]
Morrisons and Publicis London have launched their first spate of Christmas ads to promote the supermarket’s premium own brand ‘best’ range. The luxury tabletop spots, directed by Yann Secouet, focus on the quality ingredients and visually stunning outcome of the best range. Separate commercials showcasing the Best range British beef brisket and beef dripping roast […]
Sainsbury’s has unveiled a joyful new Christmas advertising campaign, which highlights the importance of sharing the gift of time with family and friends this Christmas. The Christmas musical style ad by AMV BBDO, has been created and produced in the UK using state of the art stop frame animation techniques, and the full length 3”20 […]
Lidl Ireland has launched its 2016 Christmas campaign with ‘Homecoming’, a heart-warming TVC that reminds us that it’s the people, not the presents, that are most important at Christmas with the line ‘Share more special moments this Christmas’. Having collaborated with Lidl on the retailer’s three previous Christmas campaigns, creative agency Chemistry approached this year’s […]