For its ReTweets of Love campaign, fans who expressed their love for Diet Coke via Twitter got more than they expected. Coca-Cola surprised selected fans by not only re-tweeting them, but returning their tweets as unique artworks. The campaign was an extension of Coke’s ‘Get a Taste’ Campaign, with artists, Erin Marinovich, Marta Cerda Alimbau […]
Diet Coke is trying to drum up excitement for the struggling soft drink by turning fan tweets into artwork displayed in unexpected places such as in magazines, on jewelry, and even on a mural in New York City. Called ‘ReTweets of Love’ and created by Droga5, the socially-driven campaign is meant to celebrate and surprise […]
