Pioneering drinks brand Malibu is aiming to consign bar queues to the history books, with the launch of a ground breaking cup that will bring club and festival goers’ drinks directly to them. Featuring state-of-the-art ‘internet of things’ technology, the new ‘Coco-nect’ cups send signals to bar staff every time a fresh drink is required. […]
The Nutri-Grain Fuel On Skatepark that was launched at Sydney’s Moore Park in September, provided an opportunity for skate enthusiast to test their skills on an eight metre glow in the dark half pipe. The custom-built eight-metre wide half-pipe, fitted with infra-red sensors and glow-in-the-dark illumination, was one of the many features at the festival-style […]
Yorkshire Tea has staged an experiential activity event for press, bloggers and brand fans aboard the Orient Express. Organised by brand experience agency BEcause, ‘The Yorkshire Tea Train’ came as part of a wider promotional campaign for Yorkshire Tea, building on the celebratory tone of the brand’s latest TV ads. The event started in a […]