‘Significant investment’ in steamed rice range kicks off with TV spot from Havas London
Leading British rice brand Tilda has unveiled a new advertising campaign for its steamed rice range – the start of a seven-figure marketing investment into a range which will represent the brand’s focus across 2021. Elevate Your Plate – the first major above-the-line campaign for the product range – positions Tilda Steamed rice as an integral part to […]
Leading British rice brand Tilda will unveil its biggest ad campaign since it was founded over 45 years ago as part of a significant investment in the brand. A much-loved brand purchased by at least a quarter of all UK households, Tilda’s campaign proudly celebrates their role at the heart of tables up and […]
Tilda announced its ‘Mums Helping Mums’ cause-related marketing initiative with the United Nations World Food Programme (WFP), enabling consumers to provide nutritional support to new and expectant mums in Bangladesh – a country where 36% of children under five are undernourished. Tilda’s ‘Mums Helping Mums’ campaign is a three-year commitment that launches in September 2017 and […]
Strategic brand design agency Webb deVlam unveils a fresh new brand identity for leading rice company VeeTee, to reposition the range, re-establish its relationship with its target audience of millennials and grow market share. After ten years in the pre-cooked sector (and 30 years as the UK’s leading independent rice brand), it was decided that […]
Rice giants Tilda are launching a new range of Pulses & Rice in ready to heat nutritious single serve pouches, capitalising on the growing pulses market and demand for healthy and convenient meal solutions. Available from June, each of the five strong pouch range combines healthy on-trend pulses with Basmati rice and other delicious wholesome ingredients inspired by […]
Bulletproof has created new branding and packaging for Indian rice brand Amira, which is set to launch in the UK, with an icon based on the brand name’s ‘princess’ meaning. The consultancy was appointed to the project in November 2011 following a three-way credentials pitch. It was briefed to create a new brand for Amira, […]