New look and feel channels the expressive, performative side of the confectionery business in more recyclable packaging
Sustainability Gets Theatrical In Smith+Village’s Rebrand For Fudge Kitchen
Smith &+ Village’s designs for Harrods’ own brand confectionery are sitting pretty in the luxury store’s newly opened Chocolate Hall. It’s the last of Harrods’ famed food halls to be revamped, and the pièce de résistance. For anyone who has missed the theatre of real-life shopping, this will sate their desires. Visitors can see artisans […]
The commercial value of heritage to food and drinks brands is well known. It engenders loyalty, even love sometimes. It attracts consumers, both at home and overseas. It is a source of differentiation. Many a heritage brand has succeeded because it has capitalised on its long history, its inherent Britishness and its reputation for design […]