McCann Prague Takes an Olympian, a Pop Star & Instagrammers on a Carefree Summer Road Trip for Coca-Cola

McCann Prague Takes an Olympian, a Pop Star & Instagrammers on a Carefree Summer Road Trip for Coca-Cola

McCann Prague has devised a creative concept for probably the first Instagram campaign with a TV trailer in the Czech Republic. The aim of the campaign is not only to promote the competition for so-called ‘WOW experiences’, but also to make Coca-Cola more attractive for Czech and Slovak teenagers. With this goal in mind, the […]

Carlton Draught Takes Road Trip to Iconic Regional Cities in Australia

Carlton Draught Takes Road Trip to Iconic Regional Cities in Australia

Using oOh!media’s unrivalled reach in regional Australia, Carlton & United Breweries via creative agency Clemenger BBDO Melbourne, has launched a hyper-localised OOH campaign in ten cities and towns in NSW, Victoria and the ACT for Carlton Draught. The light-hearted classic roadside billboard campaign touches on various historical themes, rivalries, and traditional exports of some of […]

The Coca-Cola Company Embarks on Cross-Country Storytelling Road Trip

The Coca-Cola Company Embarks on Cross-Country Storytelling Road Trip

The Real Thing meets the real world as Coca-Cola Journey takes its storytelling mission on the road. A mobile publishing project called JourneyxJourney is sending two Millennial brand journalists from the Coca-Cola Journey team on a cross-country road trip to discover, capture and amplify stories about the 130-year-old company’s deep ties to American culture. The three-week […]