Ruffles Brand Introduces Ruff McThickridge, Ultimate Action Hero

By Newsroom on May 7, 2013   Advertising, Food, Latest, Marketing, Promotions  

Ruffles potato chips, one of the flagship brands from PepsiCo’s Frito-Lay division, is about to unveil a new cast of characters. Enter Ruff McThickridge and his closest buds, Bo Dato, Mora Crunchy and the Bomb-Defusing Sloth, a group of self-described hotshots sure to make any 1970s action movie hero proud. The gang headlines the Ruffles […]