Shopper Marketing and Retail Activation agency Savvy, is extending summer by telling the UK that Lipton is now served in KFC with a 5-week outdoor mobile sampling campaign visiting 100 KFC restaurants over a weekend period. As Autumn arrives, Lipton is keeping the population shining by handing out free samples to consumers visiting KFC across […]
A new campaign by Savvy, seamlessly ties together two iconic brands (KFC and Robinsons) over an event that is highly popular with the British public – Wimbledon! Perhaps the most impressive part of this campaign is the takeover of the KFC Wimbledon Broadway restaurant, where the entire window has been transformed into a giant, interactive […]
Savvy are pulling out all the stops at Imbibe Live 2017, bringing interactive technology specifically designed for retail to promote the relaunch of the Britvic Lifting Spirits range in the on trade. The technology dubbed ‘Perch’ unites physical products with digital content to create innovative engagement with shoppers. Perch acts as a dynamic product spotlight […]
A new research by shopper and retail marketing agency Savvy, which looks into drinkers’ attitudes towards spirits and cocktails in the UK, has confirmed vodka as the spirit that most drinkers feel is relevant to them. “Vodka is still the spirit that is relevant to most drinkers, but innovation in products and brands means gin […]
R. White’s Lemonade is introducing its new look packaging and new flavours to a whole new audience with an experiential tour targeting university students and featuring the latest digital imaging technology – and a penny farthing bicycle. Students at a number of UK universities are being invited to sample R. White’s delicious new flavours – […]