Dog food brand Güd, in partnership with the NGO ‘Clube dos Vira-Latas‘, have launched a new campaign titled ‘Rescue Dogz’. Created by J. Walter Thompson Brazil, the campaign takes advantage of the common misspelling of pure-breed dogs names while searching in Google. Every time someone searches on Google and misspells the name of the breed, […]
Budweiser might be most associated with its iconic Clydesdales, but the beer brand has worked hard in recent years to align itself with the global music scene as well. This fall, Budweiser will host its seventh annual Made in America festival in Philadelphia, and the Anheuser-Busch brand’s new music workshop and performance series, dubbed […]
Yext, Inc., a leader in Digital Knowledge Management, announced the launch of Yext for Food to help restaurants better attract and serve diners in the US. It enables restaurants, bars, and cafes to appear in search results, not only for general searches like restaurant name or cuisine type, but also for specific menu items and attributes. For example, […]
Gurunavi, Inc., operator of Japan’s leading restaurant search site, Gurunavi, announced on May 2 the launch of “Japan Trend Ranking“, an English website created with the goal of increasing the understanding of Japanese food culture while creating Japan enthusiasts overseas. Japanese cuisine has been enjoying a recent global boom but the country’s food culture is […]