Beer brands have caught up to the radically different attitudes of younger drinkers and are now looking to sculpt how people will drink in the future, says Chris MacRae, Senior Account Manager at global brand experience agency Sense.
People’s drinking habits and attitudes are changing, with beer brands battling to extract increasing value from fewer drinkers in a more contested market than ever. The big players in beer have spent the past few years scrabbling to ensure that they have the product range, brand awareness and distribution to be able to attract these […]
Global brand experience agency Sense has won the contract to run experiential and trial campaigns across the KP Snacks portfolio. Sense was appointed following a competitive pitch initially involving eight agencies. KP Snacks are looking to develop a long-term, exclusive partnership with the agency, with the opportunity for Sense to work across their snack portfolio […]
The planet is in crisis – from climate change to ocean pollution and deforestation, but what is often overlooked is that food is actually at the heart of many of these issues, responsible for almost 60% of global biodiversity loss. Identifying that younger generations are potentially the last who are able to act, global services company Sodexo and WWF have collaborated […]
To explore the true power of kindness, healthy snack bar brand KIND is launching a series of ‘Powered by KIND’ experiences in the UK this summer. Created and run by global brand experience agency Sense, the event activations will feature an innovative kinetic floor that harnesses energy generated either by dancing during DJ sets, or […]
An elegant woman walks into a bar. She sits at a stool and scans the labels of the bottles in front of her. Suddenly a man appears, dressed in a sharp navy suit. He’s holding a couple of glasses of a spirit on ice. He passes her one and she smiles appreciatively. They clink glasses […]
Experience marketing specialists Sense, helped two up-and-coming wine brands raise their profiles through separate festival activations around the UK. Dark Horse Wine tours the UK proving you should never underestimate the underdog Up-and-coming Californian wine brand Dark Horse Wine targeted three UK festivals this summer with an experiential campaign designed to showcase its range of bold […]
To launch their new Cornish spiced rum in London, Dead Man’s Fingers is creating ‘SkullCuts’, a unisex barbershop specialising only in ‘close to the bone’ styles and scalp treatments. Contrary to traditional barbers, who focus solely on hair, SkullCuts is designed to give both men and women the confidence to show off more of […]
Now in its third year, Barefoot Wine & Bubbly’s successful #BareYourSole campaign will be touring the UK during July. It will be encouraging people to be proud to be different and revel in their uniqueness, as research by the award-winning wine brand uncovered that 84 per cent of Brits believe that by being comfortable with […]
A new campaign created by experiential marketing agency Sense for innocent shows drinkers how to live on the bright side by bringing the brand’s latest Super Smoothie ad to life in London and Manchester. The interruptive activity featuring choreographed artists is a direct play on the most recent ATL campaign, which shows a woman dancing […]
“Today, we declare a new front in the battle for good beer. This is a new chapter in the craft beer revolution. This is all or nothing.” Few campaigns start with such emotive words, but this was how BrewDog co-founder James Watt described the launch of Punk IPA’s audacious push to increase its customers by […]
