Kimbo’s new TV campaign ‘Una Tazza di Napoli’ (A cup of Naples) celebrates the beauty of Naples and heritage of the historic Neopolitan Coffee Brand.
Kimbo’s new campaign titled ‘Una Tazza di Napoli’ (A cup of Naples) has launched on prime time Italian TV and captures ‘l’Anima di Napoli’ (the soul of Naples) in a light and breezy 60’ TVC starring the iconic Neopolitan coffee brand’s Ambassador Serena Autieri. Brand Ambassador Serena Autieri narrates the TVC in a beautiful sing song voice, […]
A unique social media campaign conceived to launch Budweiser ME3 has generated more than 2.1 billion impressions
A Serviceplan Beijing campaign designed to launch Budweiser’s new product ME3 has gone viral in China, making a social buzz within the generation Z target audience. Serviceplan Beijing created digital videos, social media posters and merchandising to promote the new Budweiser ME3 fruit flavoured beer on Chinese mobile platforms TikTok and Weibo, helping their client to […]
On ‘BUD X Eleme Super Brand Day’ Budweiser and Serviceplan invited consumers to ‘Use your luck to decide what to eat’ with a virtual and physical slot machine generating food and Budweiser combos
For the first ‘BUD X Eleme Super Brand Day’ in China, Serviceplan teamed up with Budweiser and food delivery giant Eleme to create cuisine and Budweiser meal combos. The BUD-Meal Slot Machine invited consumers to ‘Use your luck to decide what to eat’, with a virtual or physical slot machine generating thousands of choices of […]
Serviceplan Campaign Unites with Germany’s food retailer PENNY to launch communication initiative thanking unsung heroes working in their supermarkets to ensure each neighbourhood has essential food and supplies at this time of national crisis.
The German food retailer PENNY has launched a broad communication campaign with the motto#helpfirst or #erstmalhelfen meaning: to help is the first priority. The campaign consists of TV and online commercials, print ads and social media communication. PENNY thanks all colleagues in roughly 2,200 stores in Germany and the entire logistics team who, in this […]
Design and illustration is the key to Amstel’s campaign honouring the neighborhoods of Valencia
Amstel and Serviceplan Spain have commissioned contemporary Spanish artists and designers to create unique labels for the Valencian beer. A total of 6 million bottles with the specially designed artist labels were distributed throughout the region. The campaign title, “Xè quin barri!” (“Wow, what a place!”) alludes to one of the most characteristic Valencia sayings which can express emotion, joy […]
Serviceplan Campaign has created a witty campaign for MAXIMAL G, the energy beverage of REWE Group. Titled ‘Be Maximal’, the unique campaign is aimed at Millennials. We all use up way too much energy in our daily lives, whether we’re at work, shopping, or even sleeping, everything we do uses energy and we need this […]
With the “Heroes of the Night” app, Beck’s is launching a new initiative in keeping with its brand claim “You make it legendary”. From now on, WhatsApp users can simply transform their chat history into a comic and therefore recreate their epic night out with friends in the most unique way. In cooperation with comic […]
Ragusa is one of the most popular brands in Switzerland. The traditional chocolate produced by family company Camille Bloch was invented over 75 years ago, and has stayed true to itself ever since. Ragusa has “The same basic recipe, traditional premium quality and the same edginess,” explains Fabienne Leuenberger, Brand Manager at Ragusa. When […]
A holiday for the independent businesses: METRO’s “Own Business Day 2018” on October 9 gave special attention and appreciation to business owners around the world, who offered more than 380,000 specials to their customers on that day. In 24 METRO countries, several campaigns provided more visibility and attention for them. Highlights include the “The […]
Beck’s fans recently had the opportunity to design their own label with the “Green Label” campaign. Now the brand is taking things one step further: at the end of the year, as part of a special edition, not only will the label become more legendary, but the contents will too. These days, beer drinkers […]