McCann Prague Takes an Olympian, a Pop Star & Instagrammers on a Carefree Summer Road Trip for Coca-Cola

By Newsroom on August 30, 2018   Advertising, Advertising Gallery, Beverages, Creative Gallery, Latest, Launches, Marketing, Non Alcoholic  

McCann Prague has devised a creative concept for probably the first Instagram campaign with a TV trailer in the Czech Republic. The aim of the campaign is not only to promote the competition for so-called ‘WOW experiences’, but also to make Coca-Cola more attractive for Czech and Slovak teenagers. With this goal in mind, the […]