Smith&+Village Reveals its Stylish Take on Valentine’s Day with a New Own Label Range for Harvey Nichols

Smith&+Village Reveals its Stylish Take on Valentine’s Day with a New Own Label Range for Harvey Nichols

In its first departure into seasonal products and swiftly following the successful rebrand of its Own Label food collection, Harvey Nichols has released a range of luxury gift products for Valentine’s Day, with design by creative and strategic branding partnership Smith&+Village. Building on the high-fashion identity developed for the Harvey Nichols food collection by Smith&+Village […]

Smith&+Village Unveils Iconic Harvey Nichols Food Collection

Smith&+Village Unveils Iconic Harvey Nichols Food Collection

Creative and strategic branding partnership Smith&+Village has unveiled its fearlessly stylish rebrand of the Harvey Nichols food collection. The new own-label look brings the zeitgeist of fashion back to food, with a collection that captures the stylish, irreverent and unique Britishness of luxury department store Harvey Nichols. Harvey Nichols’ own-label food packaging, famous for its […]

Food and Drink Brands Should Rely on Narrative to Engage with Consumers, Not Heritage

Food and Drink Brands Should Rely on Narrative to Engage with Consumers, Not Heritage

The commercial value of heritage to food and drinks brands is well known. It engenders loyalty, even love sometimes. It attracts consumers, both at home and overseas. It is a source of differentiation. Many a heritage brand has succeeded because it has capitalised on its long history, its inherent Britishness and its reputation for design […]

Smith&+Village Brings Glamour & Indulgence to Booths Cakes & Puddings with Rebrand

Smith&+Village Brings Glamour & Indulgence to Booths Cakes & Puddings with Rebrand

Creative and strategic branding partnership Smith&+Village has redesigned Booths’ own label range of puddings and cakes to bring glamour back to teatime. High end supermarket Booths had sold cream cakes from specialist bakery Waterfields, another well-known Lancashire firm, for many years, but wanted to migrate the products to the Booths branding, while maintaining the positive […]

Smith&+Village Rebrand Booths Tea Range with Bold Colour Palette

Smith&+Village Rebrand Booths Tea Range with Bold Colour Palette

Creative and strategic branding partnership Smith&+Village has redesigned Booths’ range of teas, calling on the retailer’s origins as a tea importer in 1847. The strategy devised for Booths’ own label by Smith&+Village comes into play on the new packaging, with a concentration of the brand achieved using a very limited, but unique colour palette of […]

Smith&+Village’s Packaging Redesign for Booths Helps Boost Sales by 4.3 Percent

Smith&+Village’s Packaging Redesign for Booths Helps Boost Sales by 4.3 Percent

A redesign of packaging for Booths’ own label wine by creative and strategic branding partnership Smith&+Village, which played on the supermarket’s heritage as a wine importer, contributed to an increase in sales of 4.3 per cent over the Christmas period. The rebranded 50cl Vintage Port was the best performing redesigned product, smashing last year’s sales […]