Premium crisps brand Tyrrells has launched the first advertising push in its 13-year history, as it seeks to boost sales and build on its position as the UK’s fastest-growing crisp brand. To date the brand has focused its marketing efforts on PR and what the company’s chief executive has referred to as “packvertising”. But now, […]
October 2015 sees Mentos launch its brand new 360º marketing and advertising campaign, ‘Who Says No to Mentos’; targeting shoppers UK-wide whilst driving footfall in convenience and impulse stores. The substantial national TV advertisements will run right through into December; fully integrated with outdoor, digital, social, PR and experiential activation. To further drive engagement with […]
The surefire recipe for an un-boolievable Halloween? It’s certainly not your standard candy! The Cheetos brand, one of the flagship brands from PepsiCo’s Frito-Lay division, and Chester Cheetah are once again serving up everything families need for ghoulish good times this season. To satisfy all your Halloween needs, there will be Cheetos Trick-or-Treat Packs, the […]
Mars Chocolate North America announced a lineup of new products that will hit store shelves in the coming months, including SNICKERS Crisper and goodnessknows snack squares. These innovations will join newcomers COMBOS Baked Snacks Chocolate Fudge Pretzel, DOVE Chocolate Fruit & Nut, M&M’s Crispy Chocolate Candies, M&M’s Brand To-Go Bottles, MILKY WAY MIDNIGHT Bar 2 […]
Cheetos mascot Chester Cheetah runs for mayor of small town Chester, Montana in the snack brand’s latest video. Created by Goodby Silverstein & Partners (GS&P), the short film features all of the stereotypical makings of a political ad – scenic shots of farmland, families happily waving as Chester’s branded campaign bus drives by, and voters […]
McVitie’s Cakes has launched three new limited edition Halloween Jaffa Cake packs, designed by Springetts. Building on the masterbrand relaunch earlier in 2015, all three packs feature a wealth of scary imagery. “We created a Halloween coffin, based on the McVitie’s brand cartouche, and used that as the focus of the spooky branding,” said Springetts […]
Mary Barnard, president for Northern Europe at Mondelez said the company wants to “nudge” people into snacking mindfully rather than “mindless munching”. Speaking at the IGD Big Debate in London, Barnard set out the company’s ambition to be a healthier snacking company by 2020 and its plans to “distort” its innovation investment into exploring ways […]
Seaweed is a rare example of an opportunity to get in at Day One of a new growth market for snacks, predicts New Nutrition Business, with sales of seaweed snacks in the US already overtaking those of kale. “Launches of seaweed snack products are proliferating and sales outstrip those of kale, the trendy green vegetable that has […]
Snickers has announced they are changing select candy bar packages nationwide in the US, replacing the iconic Snickers parallelogram with popular hunger symptoms such as Loopy, Rebellious, Feisty, Drama Mama, Curmudgeon…and more. The packaging swap is part of the brand’s ongoing topical extension of its award-winning “You’re Not You When You’re Hungry” campaign. To support […]
Nature Valley, one of UK’s most popular snacking bars from General Mills, is introducing a national field sales team to help independent convenience retailers increase their sales in the hugely popular and growing food-to-go category. Kicking off now, the field team will be making thousands of visits to stores right across the country, offering tailored […]