Cheetos mascot Chester Cheetah runs for mayor of small town Chester, Montana in the snack brand’s latest video.
Created by Goodby Silverstein & Partners (GS&P), the short film features all of the stereotypical makings of a political ad – scenic shots of farmland, families happily waving as Chester’s branded campaign bus drives by, and voters showing their support from everyman locations like a diner and pick-up truck.
While in office, Chester vows that he will “fix the slide in the park and paint it orange” and will “install a necessary cross walk on Main Street” and paint it orange.
“I know what Chester wants,” he says as ‘Free Cheetos’ flashes across the screen in bold text, “because I am Chester.”
This isn’t the first time the Frito-Lay’s brand has had some fun using parodies in its ads. Earlier in 2015, it introduced its cinnamon-sugar flavoured ‘Sweetos’ with a series of videos that make fun of the tech industry’s use of over-the-top language in its advertising.
As part of its latest playful effort, followers of @ChesterCheetah’s Twitter will be encouraged to support him in his mayoral quest using the hashtag ‘#ChesterforChester’ as he rallies Americans to vote for the Orange Party.