THE GOOD, THE BAD AND THE ORANGEY – IRN BRU Returns With A Magic Campaign.
THE GOOD, THE BAD AND THE ORANGEY – IRN BRU Returns With A Magic Campaign.
Mountain Dew’s Twitch Chatbot Attracted 190K Viewers
Mountain Dew boosted awareness and engagement on video streaming platform Twitch with a chatbot aimed at gamers. The PepsiCo soft drink brand unveiled its DEWbot last year as part of a “Rig Up” promotion that awarded a $50,000 gaming Super Rig supplied by Origin PC. The eight-week campaign featured gaming influencers and urged fans to […]
Liquid Experience Starts Crowdfunding Campaign for Miss Cola Soft Drink
Liquid Experience Limited, a beverage company based in London, UK, started FundRazr campaign to raise capital for the launch of carbonated cola soft drink Miss Cola into the market. Are you prepared to be surprised about a new cola? A cola that delivers maximum refreshment, great taste and looks great? Miss Cola is the new dynamic and exciting […]
Cheerwine Takes On the Pacific Northwest
Cheerwine, the soft drink of the South, has taken its southern handshake in a bottleto the Pacific Northwest. In mid-October the company began producing the soft drink known for its one-of-a-kind taste in Olympia, Washington. It’s the first step in bringing Cheerwine to the shelves of retailers in that region. “Cheerwine has made a commitment […]
Coca-Cola to Launch World’s First Pre-heated Fizzy Drink Can
Japanese consumers looking for something to warm them up this autumn are in luck after Coca-Cola announced it has introduced the world’s first pre-heated carbonated drinks can. The hot Canada Dry Ginger Ale will be available from custom dispensing machines in the land of the rising sun from 21 October at $1.20 a pop. This […]