Estrella Galicia, the Spanish heritage beer brand has launched their ‘real Spanish beer campaign’ to educate the UK market that they are authentically 100% Spanish and brewed in Galicia Spain since 1906. The Spanish beer brand has launched the campaign after consumer research found that *80% of premium beer drinkers considered authenticity important to them […]
After a competitive pitch process, strategic creative agency Southpaw will help Estrella Galicia realise their vision to be “The Most Loved Spanish Beer in the UK & Ireland” using fresh audience insights and a new brand platform.
Estrella Galicia launched in the UK and Ireland in 2012, first building credibility with Spanish restaurants at grassroots level, and then developing a distribution strategy across national retailers and pub networks. With a strong core audience secured, there was one issue preventing the brand strengthening its dominance: Spanish home market comms were somewhat lost in […]
The Black Raspberry Liqueur, Chambord, has appointed Southpaw as its global strategic creative agency, following a four-way, competitive pitch. This is a return to a global agency appointment for the brand, aiming to nurture and maintain a consistent look and feel across all markets, as well as to continue educating consumers on what Chambord is and how/when […]
Southpaw, the Kent-based creative agency, has helped a new Hampshire based start-up launch their high protein-based ketchup brand called In The Buff. It has been developed through Southpaw’s incubator platform Hatch. The brand has been developed to tap into the growing trend for people wanting lower salt and sugar and higher protein products, which contribute to good […]
After a year in the making, Southpaw has announced the launch of 3 Ginger Monkeys – an innovative new beer that has been brewed, branded and brought to market by the agency’s winning #GreatSouthpawBrew team. 3 Ginger Monkeys is one of the first entrepreneurial projects to come out of Southpaw’s new start up platform, Southpaw […]