Powerade isn’t just a sports drink. It turns an athlete into a magically unstoppable force of nature, says a tongue-in-cheek new ad from Wieden + Kennedy Portland. The :30 opens on an old timer working the register at a convenience store. He’s about to ring up a bottle of blue Powerade sitting on the counter. […]
The projects* and Frucor Suntory have unveiled the first brand campaign to relaunch the iconic Australian sports drink Mizone. The brand’s hypotonic formulation has proven faster hydration+ and one third less sugar making it a “better for you” option for those craving a lower sugar sports drink. In a fitness landscape dominated by polished […]
Lucozade has introduced a new bottle design for its Sport line of drinks to make the brand stand out on shelf and help consumers to identify the different flavours in the range. The new Lucozade Sport bottles feature a textured grip and ‘waist’, making it easier to hold when on the move. The design aims […]