For many people, a trip to the gym is more chore than fun, and that’s the vibe of a new campaign for Vitaminwater Active. Vitaminwater Active launched in 2017, championed as “the sports drink for the rest of us.” With the brand’s new ‘Sorta-Fit Spokesguy’ campaign, the message stays on target for the product – […]
At the start of the year, Diet Coke debuted some millennial-friendly, colorful cans and new flavors ranging from twisted mango to feisty cherry. Now, those new flavors and cans are making a Super Bowl appearance on Feb. 4. The brand released four spots today—a 30-second one starring actress Gillian Jacobs and a series of 15-second […]
Stella Artois is to roll out a new campaign for its Cidre brand directed by Wim Wenders, who was behind the classic love story Wings of Desire. The latest campaign, ‘The Simple Life’, aims to place a focus on both quality and craftsmanship for the Cidre premium product and features cinematography by Anthony Dod Mantle, […]