Sydney Brewery’s exciting rebrand by Boldinc
Sydney Brewery’s exciting rebrand by Boldinc
Forty Spotted turns Gin on its head with striking new packaging
Tasmania’s Forty Spotted Gin has undergone a dramatic redesign by brand and packaging innovation agency Boldinc, including a category first bespoke bottle, specifically engineered to be displayed upside down. According to creative director Steve Smith it was clear from the beginning that the brand needed to make waves. “We knew the historical link of Forty […]
Asda Goes For Rivals’ Jugulars With ‘Gimmick’ Free Christmas Campaign
Asda is launching an aggressive Christmas campaign that targets the other big four supermarkets’ shoppers with a message that claims “You’re Better off at Asda”. The supermarket claims its campaign, which consists of 20 “hardworking” Christmas TV ads, will have “no gimmicks, no promotions and no celebrity filled features”. Instead Asda will invest in lowering […]